How you see changes everything.
From tax advisor at PwC to Cannes Lions YDA-nominated director - Alina Gozin'a has built a rare cross-pollinated career: global creative mastery meets corporate precision. She has lived and worked in Europe, USA and Australia.
She is one of Australia's most renowned photographers (despite being self-taught), commissioned to photograph some of Australia’s most influential leaders and cultural figures, including Sir Frank Lowy, Andrew Forrest, Atlassian’s Scott Farquhar, Canva’s Melanie Perkins & Cliff Obrecht, Christine Lagarde, Sam Mostyn AC (Governor-General of Australia), Anthony Pratt, Nicolas Berggruen, Gretel Packer, Judith Neilson, Kip Williams, Terry Snow, Apollo 16 astronaut Charles Duke, South Park's Trey Parker and Matt Stone, Chris Levine, and Oscar winners Alicia Vikander and Emile Sherman, among many others.
Her work has appeared on the covers of AFR Magazine, Forbes, Tatler Asia, Wired UK, Madame Figaro, WISH Mag, Company Director, Harper's Bazaar, Vogue Living, and other publications; she has directed campaigns for HBO, Universal Music, Sony Pictures, Warner Bros, Tribeca Film Festival, Stan, ABC and more.
Alina serves on the Industry Advisory Board at UTS - TD School, the world's pioneering faculty for Transdisciplinary Innovation (Creative Intelligence & Innovation).t
She is a sought after Keynote Speaker, an Artist in Residence at The Sandstone Club at Capella’s The Lands, an exhibiting artist represented by Wentworth Galleries, and a contributor to TEDxSydney.
She has distilled a career at the intersection of business and creativity into The Art of Seeing - a program that transforms the way organisations think, lead and innovate. Because how you see changes everything.
Talking Points
The Art of Seeing
The Art of Seeing is a keynote and training program that uses photography as a vehicle to teach leaders and teams to see differently and to (re)frame, literally and metaphorically: to shift perspective, develop a point of view, notice what others miss, and apply that vision directly to problem-solving and innovation.The Art of Seeing
Drawing on an international career spanning photography, film, art and business, and grounded in the science of neuroplasticity, Alina helps leaders and teams build Creative Intelligence: the one intelligence AI cannot (yet) replicate.
Alina Gozin'a argues that Creative Intelligence, and every innovative mindset, begins with seeing: the ability to see the old in a new light, to look past ‘what is’ to ‘what else could be’, and to connect analytical and creative thinking to solve problems in new ways. Creative Intelligence is not a gift. It is a muscle.
We have been here before. The Renaissance was, at heart, a revolution in seeing. Brunelleschi's linear perspective changed not only how the world was painted, but how it was measured. Artists studied geometry and anatomy; anatomists and engineers learned to draw. Leonardo drew and engineered in the same breath. This cross-pollination of Art & Science, the Renaissance ideal, sparked one of the greatest bursts of innovation in human history.
As AI absorbs more of the processing, that ideal is returning. Creativity, and the ability to see, are no longer dismissed as fluff, but recognised as a critical advantage.
AI processes. It predicts. But it cannot see. Seeing, with all its context, intuition, judgement and imagination, remains our human superpower in the AI era. Artificial intelligence has its strengths. Ours is Creative Intelligence.
Creative Intelligence and the AI Era
The question is no longer whether AI can do the job. It already can. The real question is what humans bring that AI cannot. Alina Gozin'a's answer is unambiguous: imagination, intuition, empathy, perspective and the ability to see what others cannot yet see. These are not soft skills. They are the most vital human capabilities of this era, and they are the precursors to innovation. Drawing on her own extraordinary bridge from PwC tax advisor to internationally acclaimed visual storyteller, Alina makes a rigorous, evidence-based case for Creative Intelligence as a leadership discipline. She shows leaders and teams how to think in more lateral, non-linear and imaginative ways, and how to build that capacity into the DNA of their organisation through Whole-Brain Leadership: where analytical rigour and creative vision work together, not in opposition.Creative Intelligence and the AI Era
Key Takeaways
- Understand why Creative Intelligence is the defining competitive advantage of the AI era
- Gain practical frameworks for lateral and non-linear thinking that apply immediately
- Build confidence leading with both logic and imagination simultaneously
- Shift how your organisation values and develops human creativity
- Stronger innovation pipelines, more adaptive teams and a culture better equipped for complexity
Alina Gozin'a showcased the 'Art of Seeing' to a group of over 400 people for our International Women's Day conference. I was privileged to host what was to be a very powerful representation ... keep reading Stock Exchange
The Art of Seeing workshop was a truly immersive experience that exceeded my expectations. Both Alina and Shane presented the right mix of theory, practical demonstration and anecdotes through a photographer's lens that was not only highly relevant but also extremely translatable to an audience of professional consultants. I received a lot of positive feedback about the session particularly around the refreshingly different perspective it provided to those who attended and the energy and enthusiasm of the presenters.Thanks Alina and Shane for such an engaging, interactive and thought provoking experience.
Seeing through the lens of Alina is like switching from black and white to technicolor. A prodigiously talented photographer and artist, Cox were privileged to experience her 'Art of Seeing' talk. She wove her incredible journey from Russia via Europe and New York to Australia throughout. Entertaining, insightful, and instructive. Her unique methodology resonated deeply with our studio.
Alina presented The Art of Seeing at New Chambers to an audience of barristers, solicitors and litigation funders. As a group of professionals normally accustomed to focussing on depth and detail, Alina's talk sparked everyone's imagination and pivoted their point of view in the most unexpected of ways. She drew attention to the beauty and complexity that can be found in the surface layer. Alina's talk was inspiring and a lot of fun. What was meant to be an hour keynote, evolved into an interactive session where every attendee was engaged.
In ‘The Art of Seeing’, Alina paints a world that is unseen. She is an engaging storyteller, whose sessions draw on global expertise and unique experiences, filled with empathy, humour and passion. Alina takes us on a journey behind the scenes of the camera into the pulse of what it takes to live with a creative mindset, tapping into the subtle voice of intuition. During this experience you will hone your creative intelligence by experiencing paradoxical tensions of risk and trust, reaction versus response. Walking this tightrope is quintessential to the pulse of innovation. You will realise the importance of creativity and lateral thinking to your profession, walk out charged with creative energy and methods for seeing your world anew.
Alina's workshop was nothing short of amazing. Her exceptional storytelling skills and innate ability to reveal the beauty of creativity through everyday observations were awe-inspiring. As a world-famous and accomplished multidisciplinary artist, Alina effortlessly demonstrated how to perceive the world from a fresh and imaginative perspective. Her captivating presence and powerful storytelling effortlessly held the entire room spellbound. Alina's ability to ignite the audience's imagination and inspire them to see the world through new eyes was truly remarkable. She is a true master of her craft, and her workshop left an indelible impression on all those fortunate enough to attend.
We had 60 people who attended Alina’s talk and everyone really enjoyed her session. It was different, real and insightful. Most thought Alina was very funny, impressive and engaging!
Alina is a renowned visionary & thought leader on creative intelligence, celebrated for her evocative storytelling through photography & film and her masterclass "The Art of Seeing." The "Art of Seeing" is a testament to the transformative power of creativity and innovation in the age of AI - Alina highlights her work that exemplifies the exciting synergy between human ingenuity and technology, offering a bold vision for innovation and creativity in the workplace. Delivered not only to Oracle and Group of 100 members at the CFO Live post event; but to other ASX 100 enterprises.
Alina is an exceptional photographer with a rare ability to capture people in a way that feels both authentic and striking. She has a sharp creative eye, a deep understanding of storytelling, and the technical skills to bring it all together seamlessly. Whether she’s shooting for major publications or working with industry leaders, her work is always high quality. Mel and I have had the pleasure of working with Alina multiple times, and every shoot has been a great experience. She brings a unique creative vision, makes the process effortless, and always an enjoyable experience. Her professionalism, attention to detail, and ability to bring out the essence of a person in an image are what make her one of the best in the business. It's always a great experience working with Alina and highly recommend her for anyone that's considering. Look forward to collaborating again soon!!
We have recieved positive feedback from the attendees and value the contribution of your time, talent and message around the theme of inspiring inclusion. Thank you for sharing your personal and professional experience and for demonstrating such strong leadership in the work you are doing. Everyone loved the dynamic visual pesentation of images and music which helped our audience to gain sucha valuable isnight into how women have been portrayed and the change that has occurred and still requires out vigilance.
