Hosting their Australasia conference in Sydney, UBS reached out to our Saxton Engage team as they were looking to partner with former world number 1 tennis player, Andre Agassi. Touching on the conference theme Craft of Sport, Andre shared his insights on mastering your craft in a sporting landscape.
Andre Agassi travelled to Sydney to attend the UBS Australasia Conference and promote his partnership with UBS through a number of bespoke campaign assets. Andre was featured in The New York Times, The Australian following some media interviews. Andre was joined by sports presenter, Roz Kelly for a fireside chat at the conference, after which he posed for pictures with UBS clients for a meet-and-greet style photoshoot. He also was the star of a Pickleball match activation outside the Museum of Sydney where hundreds of Sydneysiders stopped to see the American tennis star.
UBS is a global financial services company headquartered in Zurich, Switzerland. It offers a wide range of services, including wealth management, asset management, investment banking, and retail banking. UBS is one of the largest and most well-known financial institutions in the world. Wealth management is one of UBS's core businesses, and it involves providing a comprehensive range of financial services and advice to help individuals, families, and institutions manage and grow their wealth over time. UBS is recognized as one of the global leaders in wealth management, particularly for high-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNWIs), those with significant assets.
Providing end-to-end management of the campaign and attending the 2-day conference in Sydney, Saxton Engage arranged the logistics of Andre’s involvement. Working closely with the UBS events and marketing team, a strong relationship was formed between the two companies. UBS were thrilled with the event and Andre’s vulnerability sharing his on his lack of choice growing up as a tennis phenom, how this impacted his identity and career, both negatively and positively, and how he is able to answer the question ’Who am I now?”.
“If you unpack every decision in life, it is either motivated by fear or love.” Andre Agassi
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