The Australian Digital Health Agency partnered with DDB Remedy to launch a campaign aimed at increasing awareness of the government digital health initiative and its benefit for all Australians. DDB Remedy reached out to Saxton Engage and we connected them with Andrew Rochford as a trusted Medical Practitioner to advise on the campaign and reassure Australians of the benefit the new system will provide them with.
As a Medical Practitioner, with an undergraduate degree in Medical Science, Post Graduate Degree, and Bachelor of Surgery (Hons), Andrew is a trusted voice on health and wellbeing, and a familiar face regularly featuring on television shows such as The Project.
As part of the campaign, Andrew featured on a range of assets including catch-up TV, online video, organic and paid social, medical service-based OOH, and radio.
