Conducting a public health awareness campaign around COVID-19, Pfizer reached out to our Saxton Engage team as they were seeking to partner with trusted, community-minded identities. Saxton Engage paired them with Media Icon, Ita Buttrose and 2022 Young Australian of the Year Dr. Daniel Nour to deliver a public service message through a number of campaign assets.
Dr Daniel Nour and Ita Buttrose attended a one-day shoot in Sydney to capture videos and stills directing Australians to ask their GP about anti-viral pills that can help reduce the risk of hospitalisation or serious illness.
Aiming to unite all of Australia with a clear public service message delivered from a diversity of perspectives, the multi-channel campaign was featured across TV, Radio, Print, Digital, PR, OOH Networks as well as Medical Media.
Pfizer is one of the world’s largest research-based pharmaceutical and biomedical companies, dedicated to discovering, developing, manufacturing, and marketing prescription medications for both humans and animals. Pfizer is committed to working toward equitable access to PAXLOVID™ for all people, aiming to deliver safe and effective anti-viral therapeutics as soon as possible and at an affordable price. If our candidate is successful, during the pandemic, Pfizer will offer our investigational oral anti-viral therapy through a tiered pricing approach based on the income level of each country to promote equity of access across the globe.
Providing end-to-end management of the campaign, Saxton Engage arranged the logistics of the shoot along with media interviews and any briefing calls. As a result of the campaign, there has been a remarkable increase in the use of all Pfizer Anti-virals. This positive news has resulted in a reduction in the number of people avoiding being hospitalised or dying from COVID-19.
