Our client, Origin, was looking for a Brand Ambassador to deliver multiple branded content pieces, attend key events, media interviews and PR activity, and distribute content via the talent’s channels. Young inventor, award-winning STEM leader, and 2018 NSW Young Australian of the Year, Macinley Butson was selected as the Brand Ambassador for this campaign. The campaign involved video content, social media posts, and Macinley sitting on the judging panel to decide the winners for each category.
Following the selection of the winners, Macinley visited the schools of winning students to present them with their national awards. A blog post also appeared on Origin’s website, “Meet Macinley Butson-Young inventor and judge of Origin’s Little Big Idea Competition”, to promote this educational movement.
Macinley has been booked for Origin’s Little Big Ideas Campaign commencing in May 2021.
