Ryman Health Care, a leader in retirement village living, approached Saxton Engage with a unique challenge. They sought an Ambassador for their Downsizing series, which aimed to address the often daunting task of transitioning into a retirement village. The focus was on the emotional and practical aspects of sorting through a lifetime's worth of belongings—sometimes spanning four, five, or even six decades.
To tackle this sensitive yet essential topic, Saxton Engage enlisted the expertise of Peter Walsh, a renowned organising and decluttering expert. Peter is the author of seven acclaimed books, including two New York Times bestsellers. Originally from Australia, he moved to the United States in the 1990s and became a household name with his series Clean Sweep on Discovery’s TLC Network. His popularity soared when he became a regular guest on The Oprah Winfrey Show during its final five seasons. Currently, Peter is working on the fourth season of his Australian series Space Invaders.
Peter Walsh's involvement brought a wealth of knowledge and an empathetic approach to the Downsizing series as well as the live event. His relatable personality and practical advice resonated with Ryman Health Care residents and prospective villagers alike. Peter’s participation not only made the daunting task of downsizing more manageable but also added a touch of inspiration and positivity to the process.
The partnership was a great success, with Peter Walsh effectively engaging the audience and providing valuable insights into the downsizing journey. At Ryman Health Care villages, retirement is seen as a new chapter filled with opportunities. With the help of Saxton Engage and the expertise of Peter Walsh, they continue to support their residents in making this transition as seamless and fulfilling as possible. This successful partnership outlines the importance of choosing the right ambassador to connect with to build a positive brand reflection and uplift the community.
