On Sunday, 2 March 2025, Australians will unite for the 35th annual Clean Up Australia Day, a powerful initiative that seeks to tackle waste and protect our environment. While the day is critical for immediate action, it’s also an opportunity to foster long-term change. This year, our focus is on how embracing the principles of a circular economy can amplify these efforts and have a lasting impact.
What is the Circular Economy?
Traditional economic models follow a linear path: we take resources, make products, and eventually discard them—often sending waste to landfill. In contrast, a circular economy focuses on keeping resources in use for as long as possible, reducing waste and regenerating natural systems.
This sustainable approach is built on three core principles:
- Eliminate waste and pollution at the design stage
- Circulate products and materials at their highest possible value
- Regenerate natural systems to replenish ecosystems
Australia's Commitment
The Australian Government has demonstrated its dedication to this transition by releasing the National Circular Economy Framework. This strategic blueprint aims to double Australia's circularity by 2035, setting three ambitious targets that involve:
- Reducing per capita material footprint by 10%
- Increasing material productivity by 30%
- Safely recovering 80% of resources
These objectives highlight the nation's commitment to sustainable resource management and environmental stewardship. Driving this national vision are leaders and organisations turning policy into practice.
Leading Circular Innovation: Ashleigh Morris and Coreo
One of Australia’s key champions of circular economy principles is Ashleigh Morris, CEO of Coreo. This innovative organisation turns circular theory into tangible business strategies by helping companies integrate sustainable practices into their operations.
- Eliminating waste from the outset
- Circulating products and materials at their highest value
- Regenerate natural and social systems
By partnering with businesses, governments, and communities, Coreo develops strategies that embed circularity into various sectors, driving systemic change and creating sustainable value.
Saxton Speakers Leading the Charge for Sustainability
Clean Up Australia Day isn’t just about picking up rubbish – it’s about fostering long-term change. Saxton Speakers features some of the most compelling voices driving sustainability forward:
Kim McDonnell: A thought leader in conscious consumerism, inspiring audiences to make smarter, more sustainable purchasing decisions.
Julie Hirsch: Co-founder of an ethical global brand, sharing insights on corporate responsibility and sustainable business practices.
Solli Raphael: An award-winning poet and youth activist, proving that leadership in sustainability starts at any age.
Sam Mostyn: A sustainability advocate focusing on the intersection of business, policy, and environmental strategy.
Take Action Beyond the Day
Participating in Clean Up Australia Day 2025 is a fantastic step toward protecting Australia’s natural environment. However, creating a long-term impact requires embracing circular economy principles every day. Here’s how you can start:
- Educate Yourself: Learn more about the circular economy and its benefits. Resources like Coreo's educational materials can provide valuable insights.
- Assess and Adapt: Evaluate your consumption habits and identify areas where you can reduce waste, reuse products, and recycle materials effectively.
- Support Circular Initiatives: Support initiatives and businesses that prioritise circular economy practices.
By embracing these steps, inspired by leaders like Ashleigh Morris and organisations like Coreo, we can collectively contribute to a more sustainable and prosperous future.
Be Part of the Solution! 🌟
The future of Australia’s environment depends on the actions we take today. This Clean Up Australia Day, let’s not only focus on the immediate need to clean up our communities but also commit to systemic change by adopting circular economy principles. Together, we can create a more sustainable, prosperous future for all Australians.
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