After escaping the devastating effects of the Asian Tsunami in his home country of Sri Lanka, Fortune 500 executive Afdhel Aziz struggled with PTSD and Survivor Guilt: why had he survived and what was his Purpose in life?
It led Afdhel many years later (after a two-decade career leading brands at Procter and Gamble, Nokia, Heineken and Absolut Vodka) to quit corporate life and establish Conspiracy of Love.
Today it is one of the world’s leading strategic consultancies, offering its expertise to iconic companies such as Adidas, Coca-Cola, The Gap and Sephora to unlock the power of business as a force for good. (It’s also a B Corp Best for the World Business.)
Since its inception, Conspiracy of Love has helped leading brands invest more than $7 million in causes such as childhood hunger, racial justice in education and arts and culture, driving brand love and ‘inclusive growth’.
His best-selling ‘Good is the New Cool’ Purpose trilogy (John Wiley and Sons) covers the topics of brand purpose, corporate purpose and personal purpose in compelling and inspiring ways. He is also an acclaimed columnist for Forbes.
His creative company Good is the New Cool is now creating ‘stories that fill the Hope Gap’ and partnering with Time Magazine to create branded content like ‘The Solutionaries’ - inspiring entrepreneurs driving impact innovation in areas like food, fashion, and more.
As an international keynote speaker, Afdhel has lit up stages around the world, sharing his insights at leading corporations like Disney, Google and Accenture UK.
He has also inspired leaders at prestigious events such as the Cannes Lions Festival, the Fast Company Innovation Festival and the United Nations.
Talking Points
Leading with Purpose: How to Supercharge Your Career with Meaning and Impact
According to Gallup, only 30% of workers are engaged and motivated - but in companies that have a higher Purpose that number rises to 90%. Today’s employees are looking for meaning – not just money.Leading with Purpose: How to Supercharge Your Career with Meaning and Impact
In this transformational talk based on his upcoming book The Good is the New Cool Guide to Personal Purpose, Afdhel shows leaders and employees how to use the revolutionary GPS to Purpose framework to find their purpose - and drive meaning, motivation and career success.
'Inspired'. 'Motivated'. 'Pumped'. This is how employees in companies like Disney, Microsoft, HP and the North Face have described feeling after hearing Afdhel speak on this topic.
Good is the New Cool: How Meaningful Marketing Can Drive Brand Growth
How do traditional brands reinvent themselves for the new age of Conscious Consumers?Good is the New Cool: How Meaningful Marketing Can Drive Brand Growth
Consumers say they are four to six times more likely to purchase, protect and champion a brand that they believe has positive social and environmental impact. And this number skyrockets when you consider Millennials and Gen-Z, the two biggest and newest generations of customers.
In this insightful and motivational talk based on his best-selling book the Good is the New Cool Guide to Meaningful Marketing, and the pioneering work of his consultancy Conspiracy of Love, Afdhel shows how marketing can drive brand growth by serving the ever-evolving needs of their consumers and communities.
Afdhel has spoken on this topic at companies like Walmart, Levi’s, PepsiCo, Mondelez and conferences such as the Forbes CMO Summit, SXSW and the Cannes Lions Festival.
Purposeful Growth: How Your Business Can Be A Force For Good
Purpose-driven companies outperform their competition on every metric, from employee engagement to innovation to profitability.Purposeful Growth: How Your Business Can Be A Force For Good
Based on the pioneering work of his consultancy Conspiracy of Love at Fortune 500 companies like Adidas, Coca-Cola, Sephora, and his bestselling book the Good is the New Cool Guide to Conscious Business, Afdhel shares how companies can unlock the ‘Purpose Flywheel’ of ‘growth through impact’ with devoted customers, happy employees and loyal investors.
Afdhel has spoken on this topic at Fortune 500 companies like JP Morgan Chase, Coca Cola, as well as at Conscious Capitalism, the Fast Company Innovation Festival, and the United Nations.
Video
Afdhel Aziz Speaker Reel | Inspiring AAPI Keynote Speaker
Conspiracy of Love, founded by Afdhel Aziz, is one of the world’s leading Purpose consultancies, offering its expertise to iconic companies such as Adidas, Coca Cola and Sephora. Aziz, a former Fortune 500 business executive, embarked on a remarkable journey after surviving the devastating tsunami in his home country of Sri Lanka. This life-altering experience prompted him to seek a deeper purpose beyond the confines of corporate life. In 2017, Aziz made a pivotal decision to leave the corporate world and establish Conspiracy of Love as a B Corp certified global consultancy and AAPI-owned Minority Business. The company specializes in advising major corporations on finding new pathways to sustainable and inclusive growth by inspiring purpose within their employees and organizations. This unique approach has resulted in engaged and empowered employees, breakthrough innovations and growth, and substantial investments in causes such as racial justice, arts education, and childhood hunger. Aziz's impact extends far beyond the boardrooms of influential companies. As an international keynote speaker, he has graced stages in more than thirty countries, sharing his insights at leading corporations like Disney, Microsoft, JP Morgan Chase, and The Gap. His presence has also been felt at prestigious events such as the United Nations, Cannes Lions, and the Fast Company Innovation Festival. "The Principles of Purpose," Aziz's best-selling book co-authored with Bobby Jones, has earned acclaim from industry leaders, with former Unilever CEO Paul Polman acknowledging its role in showcasing purpose as the growth story of the 21st century. Aziz's prowess as an award-winning poet, writer, and documentary filmmaker underscores his fascination with the art and craft of storytelling. This passion is not only evident in his professional work but also in his commitment to conveying messages of purpose and change.Purposeful Growth: How Your Business Can Be A Force For Good | Afdhel Aziz
Purpose-driven companies outperform their competition on every metric, from employee engagement to innovation to profitability. Based on the pioneering work of his consultancy Conspiracy of Love at Fortune 500 companies like Adidas, Coca-Cola, Sephora, and his bestselling book the Good is the New Cool Guide to Conscious Business, inspiring keynote speaker Afdhel Aziz shares how companies can unlock the ‘Purpose Flywheel’ of ‘growth through impact’ with devoted customers, happy employees and loyal investors. Afdhel has spoken on this topic at Fortune 500 companies like JP Morgan Chase, Coca Cola, as well as at Conscious Capitalism, the Fast Company Innovation Festival, and the United Nations.Good is the New Cool: How Meaningful Marketing Can Drive Brand Growth | Afdhel Aziz
How do traditional brands reinvent themselves for the new age of Conscious Consumers? Consumers say they are four to six times more likely to purchase, protect and champion a brand that they believe has positive social and environmental impact. And this number skyrockets when you consider Millennials and Gen-Z, the two biggest and newest generations of customers. In this insightful and motivational talk based on his best-selling book the Good is the New Cool Guide to Meaningful Marketing, and the pioneering work of his consultancy Conspiracy of Love, Afdhel shows how marketing can drive brand growth by serving the ever-evolving needs of their consumers and communities. Afdhel has spoken on this topic at companies like Walmart, Levi’s, PepsiCo, Mondelez and conferences such as the Forbes CMO Summit, SXSW and the Cannes Lions Festival.Leading with Purpose: How to Supercharge Your Career With Meaning and Impact | Afdhel Aziz
According to Gallup, only 30% of workers are engaged and motivated - but in companies that have a higher Purpose that number rises to 90%. Today’s employees are looking for meaning – not just money. In this transformational talk based on his upcoming book the Good is the New Cool Guide to Personal Purpose, inspiring keynote speaker Afdhel Aziz shows leaders and employees how to use the revolutionary GPS to Purpose framework to find their purpose - and drive meaning, motivation and career success. Inspired. Motivated. Pumped. This is how employees in companies like Disney, Microsoft, HP and the North Face have described feeling after hearing Afdhel speak on this topic.
