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speaker

Andrew
Griffiths

A contagious sense of positivity.

Profile

Andrew Griffiths is best described as an entrepreneurial futurist - in other words he specialises in future-proofing businesses across virtually every industry and in every corner of the planet. With 13 bestselling books sold in 65 countries (and he has just released his 14th book) and a client base that includes organisations such as the European Union, CBS, Hewlett Packard, Hertz and Telstra, to mention just a few of the 500 organisations he has worked with, he is clearly sought after to provide advice and wisdom for the smallest of businesses to the largest of organisations.

Andrew is able to share his observations, experiences and research from around to world to identify the exact steps any organisation needs to take to become future-proof. And he delivers his advice in a down-to-earth, simple and often hilarious way. Andrew has been a commentator on all things business for many years for organisations including INC, CBS, Newscorp and Flying Solo. He has created thousands of sharp, relevant and insightful articles, videos and podcast episodes as well as being interviewed hundreds of times by various media around the world.

Andrew�s advice is a combination of street-smart wisdom, practical concepts and productive triggers, derived from the hard-learned lessons with his own trial and error, as well as years of close observation and identification of the characteristics shared by both the really successful and the really unsuccessful. Andrew started his business world at the age of 18 as a commercial diver, he taught bush survival skills in the outback of Western Australia, ran his own travel business, his own SCUBA school, advertising business and most recently a marketing consultancy.

Described by many as the big man with the big heart . Andrew is on a mission to share the entrepreneurial rites of passage that he has learned to help others set themselves apart from the crowd and stay relevant with their customers for a lifetime. In a world where simply keeping up is proving the greatest challenge, hearing about what is happening with both the big business world and the small business world, from someone with 35 years of entrepreneurial experience, is hugely beneficial.

Expertise
Talking Points

Custom Keynote Presentations

Andrew is clearly highly experienced and knowledgeable around most business-related topics, but his real strength lay in inspiring business owners and encouraging them to take the right actions that will increase their chances of success.
Every presentation he delivers is customised to suit the audience, with a strong lean towards meaningful storytelling and practical examples. As a man who has led a full life, he draws on many of his experiences to illustrate key learnings.
The following list will provide some guidance on the specific topics Andrew can deliver. Please note that all material delivered will be extremely current, contemporary and relevant to your audience. You don’t succeed as a professional
speaker for over 25 years without learning how to stay relevant by delivering the right information to the right audience.
1. SOMEONE HAS TO BE THE MOST EXPENSIVE - WHY NOT MAKE IT YOU?
2. UNDERSTAND THE CONCEPT OF CUSTOMER PROXIMITY.
3. 7 STRATEGIES TO GUIDE YOUR BUSINESS IN THE NEW WORLD WE FIND OURSELVES IN.
4. IT’S TIME TO REDEFINE THE MEANING OF “VALUE”.
5. WHEN IT COMES TO MARKETING IT’S TIME TO GO OLD SCHOOL.
6. MAKING THE VITAL MOVE FROM TRANSACTIONS TO EXPERIENCES.
7. THE STORIES WE NEED TO TELL AND HOW WE NEED TO TELL THEM.
8. THE BUSINESS TRENDS FROM AROUND THE WORLD THAT WE NEED TO EMBRACE.
9. IF YOU WANT TO BUILD A BETTER BUSINESS, BECOME A BETTER PERSON.
10. THE NEXT 10 YEARS IN SMALL BUSINESS - WHAT WE NEED TO KNOW AND WHAT WE NEED TO DO.

It's Time to Start Charging What You Are Really Worth

There is no doubt that business owners everywhere are under pressure to increase their prices as they face sky rocketing
costs. This is unlikely to change in the near future with a grim economic outlook, but not every business owner has the
confidence to increase their prices. The longer they hold off, the less profitable their business becomes.
This keynote presentation is designed to showcase what the benefits are to the business owner when they start to charge
what they are truly worth. Andrew addresses the overall impact this has not only on the business but also on their life overall.
Andrew does a deep dive providing both the inspiration and the practical advice on the following -
• Why now is the right time to start charging more.
• What stops business owners from charging what they are worth (the villains).
• Rethink and redefine how customers value a business
• Understanding that you can’t just triple your prices tomorrow
• Being clear that there is a cost to this process, but it’s a cost most business owners are prepared to pay.
• Focusing on the reward at the end of the process.
The feedback from organisations that have engaged Andrew to deliver this keynote in the last 12 months has been
extraordinary - with testimonials including “the best keynote we’ve seen in 30 years of running our conference” and “now
our businesses have the confidence and the pathway to start charging more for what they do - and they are excited about it”.
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