Azran Osman-Rani is currently the founder of Naluri Hidup, a digital health technology company providing a cost-effective, accessible digital solution to provide mental health and wellness support, and help users adopt healthier lifestyle behaviour changes.
Osman-Rani is active in the internet technology space as a co-founder and investor to iflix, MoneyMatch, Cognifyx, and YellowPorter. He was previously CEO of iflix in Malaysia and its Group COO – a disruptive internet television video-on-demand service that was launched in Kuala Lumpur in 2015, and now operates across over 30 markets across Asia, Middle East and Africa with 700 employees less than three years from launch.
Previously Osman-Rani was the founding CEO of AirAsia X, the world’s pioneer low-cost longhaul airline. He led the start-up team that developed the business plan, raised capital, secured relevant licenses, and launched AirAsia X’s first flight in November 2007. AirAsia X since expanded from one aircraft to 26, employing over 2,500 staff, and approximately US$1 billion in annual revenue in 2014. Osman-Rani led the development of AirAsia X’s business model that broke many long-haul airline conventions and pioneered various innovations including the 2013-2014 Skytrax World’s Best Low-Cost Airline Business Class flatbed seats, Quiet Zone, Fly-Thru connections, Seat assignments and upgrade options, and In-flight entertainment services.
Prior to AirAsia X, Azran Osman-Rani was formerly the Senior Director of Business Development for Astro All Asia Networks plc, where he led the start-up and business building of Astro’s media, creative content, and technology investments and joint ventures across Southeast Asia, India and Greater China.
Talking Points
DISRUPTIVE INNOVATION: MINDSET, CULTURE & INSPIRATION
Manage risk and harness the ‘entrepreneurial spirit’ by using corporate venture structures to attack new customer segments with ‘no-turning-back’ determination. Traditional strategic planning and budgeting are outdated. Gain strategic advantage through experimentation. Harness customer insights and deploy design thinking’s iterative problem-solving processes to continuously innovate new ways to delight customers. Build a culture of curiosity and risk-taking by removing the fear of failure in your organization and prioritizing agility over caution.
DISRUPTIVE INNOVATION: MINDSET, CULTURE & INSPIRATION
EMPATHIC LEADERSHIP: BUILDING TRUST AND CONNECTION WITH TEAMS
Trust and connection are critical for leadership in times of crisis and uncertainty. Azran will touch on how a digital lifestyle and simultaneous multi-tasking exacerbates mental fatigue and distress and how to create psychological safety in remote teams. Understand the prevalence of Depression, Anxiety and Stress among employees, the signs and symptoms to look out for, and the age demographic factor – why younger employees are 2-3x more likely to experience mental distress.EMPATHIC LEADERSHIP: BUILDING TRUST AND CONNECTION WITH TEAMS
Applying the Trust Equation and encouraging Courageous Conversations to address energy-draining potential team conflicts and the C.A.R.E. framework of how to support colleagues and team members who may be overwhelmed with depression, anxiety and stress. Build positive mental health and resilience as individuals and as a team.
THE WINNING MINDSET: USING SPEED & ENDURANCE FOR BREAKTHROUGH PERFORMANCE
Using his personal experiences as a CEO and a competitive endurance athlete, Azran shares principles and techniques on how to build a speed and endurance mindset: grit, tenacity and focus – to increase energy-levels and mental stamina for corporate executives to outlast their competitors and achieve breakthrough performance.
THE WINNING MINDSET: USING SPEED & ENDURANCE FOR BREAKTHROUGH PERFORMANCE
MASTERCLASS
Azran Osman-Rani delivers custom-designed masterclass workshops that actively engage participants through interactive leadership and team-building exercises, practical frameworks, and memorable stories drawn from his experience as a CEO and entrepreneur. Built on years of leading high-performing teams and organising leadership retreats, these sessions are designed to inspire teams, align around shared goals, and elevate professional performance.MASTERCLASS
His Leadership Uplift masterclass themes include:
- Strategic and Innovative Leadership – venture building and leading successful digital transformation
- Agile Leadership – fostering a culture of speed, adaptability, and continuous improvement
- Empathetic Leadership – building trust and leading with authenticity through courageous conversations
- Resilient Leadership – developing mental toughness and sustaining performance under pressure
Video
Building A Disruptive Business From Inception To IPO (The AirAsia X) – iflix, Azran Osman-Rani
