If you refuse to stand still we will get along famously.
Bec Brideson is a consultant, keynote speaker, author and mother of two girls. At a time when only 3% of women were promoted to Creative Director in the Advertising industry – Bec became the youngest female in Australia to earn this title. Now, she is using her decades of experience understanding the behaviours of men and women to help businesses unlock the power of gender intelligence – using the lens of gender to improve sales, products and business operations.
Bec has a remarkable reputation as a trailblazer in the world of business, communications and gender-intelligence. After a few decades working on major brands in multinational marketing and communications agencies, she became 0.01% of women to start her own advertising communications agency. Her impact on business and brands spans a wide range of industries, including Finance, FMCG, B2B, Government, Automotive, Sport, Education, Tech, and service-based industries.
Her innovative approach uncovers new opportunities, shapes growth strategies, and elevates brand salience, fostering both internal cultural transformation and external audience engagement for her clients.
Her influential work has made waves not only in Australia but also on the global stage, earning her recognition as a speaker and a prominent female business leader.
She provides coaching, strategy, and guidance as well as fostering male allyship across boardrooms and executive teams, leveraging her deep knowledge of gender dynamics to drive results.
Talking Points
Womenomics
A revealing and in-depth look at how the new female economy is changing the world, our lives but in particular business. Like with technological transformation, Bec makes the compelling business case for why senior leaders should leverage the female$ dollar through proactivity now, not reactivity later.
Womenomics
Female Lens
In the face of increased political volatility, economic stagnancy, and rising tech costs it's time we turn to low-cost innovation that has been right under our noses. Bec Brideson makes the case for expanding our historically traditional business lens, to include the singular innovation and modern insight of the female lens. Packed with numerous local and international case studies, Bec takes you through her singular framework for how a female lens can build your business an assured and very profitable future that engages and maximises the talent of your staff and the rise of the new female economy.
Female Lens
Gender Intelligence
Get the low-down on Bec Brideson's proven methodology for capturing a greater share of the female market and 30% growth year on year. Bec is keen to share it with innovative businesses, and disruptive and visionary leaders who want to get ahead of the future, and leverage gender in the pursuit of greater and more lucrative opportunities and the fast-rising female$ dollar
Gender Intelligence
Video
Bec Brideson | Cannes Lion Address
Founder of Venus Communications and former Creative Director Bec Brideson speaks at Cannes Lions about the disconnect the industry currently has with female consumers.Bec Brideson | Monash Graduation Address
Bec was fantastic to work with for our 2022 She Leads Conference. She was engaged and invested throughout the lead up to the event and on the day delivered an insightful and inspiring keynot ... keep reading YWCA Canberra
Bec's message about the value of the female economy, how to tap into it and the necessary cultural alignment really set the tone for our event. We appreciate Bec's contribution on realising the full potential of women's sport.
Bec’s presentation style and succinct messaging was fantastic - she convinced the men in the room to think differently and provoked a lot of thought on the whole ‘she economy’ - she was brilliant.
Bec Brideson spoke on the power of 'Women as Consumers' at the Indie Summit our flagship conference for independent agency leaders. Bec is a compelling and engaging speaker. She has a clear point of view but a thoughtful manner of presentation, which connects extremely well with an audience. Her insights are shocking and fascinating by turn. The case she makes is pivotal to the success of industry & society.
