Everything in business is about getting someone to do something.
Everything in business is about getting someone to do something. So imagine making that easier?
Called “The Linnaeus of human behaviour” by Ogilvy Vice Chair Rory Sutherland, Bri Williams is one of Australia's leading authorities on decision science and the art of influencing action.
She’s also feared for her life three times. Once in an earthquake, once when running from an elephant and once when she realised that her corporate role managing a $400m product wasn’t why she was on this planet!
Which is why, since 2011, Bri has been fusing her qualifications in psychology and finance to show businesses how to get better results by using her proprietary behavioural techniques. Clients include CBA, Suncorp, IAG, Vicinity Centres, GMHBA, Australian Unity, federal and state governments, WPP, Ambulance Victoria, MYOB, Chanel, IntuitMailchimp, ARN and Mirvac, along with member associations like CPA Australia, RCSA and the Caravan Industry Association of Australia.
Featured regularly in the media, including A Current Affair, 7 News, ABC radio, 3AW, Triple M, The Sunday Age, Marketing Mag and Mumbrella, Bri writes a column every month for Smartcompany and has authored five books, including “The Behavioural Economics of Business” and “The How of Habits”.
Audiences love Bri’s highly engaging and humorous delivery, relatable stories and pragmatic advice, bookers and planners love Bri’s responsiveness, reliability and commitment to their event, and Bri loves igniting people’s interest in the amazing world of decision science.
Talking Points
Lazy, Scared and Confused: behavioural science of influencing action
You’ve heard about a two-speed economy, but what about a two-speed customer? Marketers and business owners spend a whole lot of time and money trying to get customers to buy, click or call. But it feels like a game of whack-a-mole. No sooner has the latest social media platform launched than last week’s influencer has #hashtagged their way into obscurity.Lazy, Scared and Confused: behavioural science of influencing action
Turns out that focussing on the fast-paced whims of customers is a fast way to burn money and burn out. Instead, by understanding how humans are wired to make decisions from an evolutionary perspective you can build products and campaigns that will outwit and outlast the latest fads.
In Lazy, Scared and Confused, Bri will share the three reasons customers won’t do what you want them to do. Using the smarts of behavioural science, you’ll learn:
- Common mistakes we make when trying to influence action
- Why there’s a gap in the customer insight’s landscape and how to fill it
- What behavioural economics is and why it’s important
- How to anticipate and address three barriers to your customers doing what you want them to do
PIQUE: The science of engagement
If you don't get the attention of your customers, you don't exist. If you don't engage them, they'll never proceed.PIQUE: The science of engagement
We're living in a fast-paced, digitally fragmented age of communications, so it's never been more difficult and more important to get, hold and convert your audience's attention.
That's what Pique is about.
By the end of the session you will:
- Know how to turn people on, so to speak (ahem);
- Understand the emerging science of attention;
- Be able to optimise the 3 stages of engagement;
- Feel invigorated about the potential for engaging your market.
Future proofing professional jobs
Accountants, lawyers, designers, architects, doctors...No profession is safe from outsourcing, AI and algorithms. Future proofing professional jobs
Unless, of course, they become expert in the murky world of human decision-making and influence.
As anyone who has ever managed an employee or dealt with a difficult client knows, there’s nothing easy about soft skills.
Thankfully, Bri has a plan for you to anticipate and overcome client, staff and stakeholder resistance using behavioural science, whatever situation you find yourself in.
Future proof your profession with the hard edge of soft skills.
Dealing with d*ckheads
Do you run into difficult people more than you'd like?Dealing with d*ckheads
People who don't listen, fly off the handle, ignore or undermine you or fail to deliver on what they promise?
Let Bri relieve you of that burden.
In this session Bri will share techniques from behavioural science to help you influence dickheads more effectively.
Now, the pejorative "dickhead" is being used deliberately for two reasons:
- It's what we think but probably don't say. and
- Labelling people as such is part of the problem.
Here's what your audience will learn:
- What makes them difficult
- What dickhead behaviour looks like
- How to use personality profiling to anticipate the problems you're likely to encounter
- How to use science to overcome resistance
By the end of the session they will:
- Have a new way of looking at difficult people
- Be able to identify the source of disconnection
- Know what to do influence difficult people to do what you want them to
Behaviour under stress
Is your team getting increasingly frustrated with each other?Behaviour under stress
Are you finding your fuse is shorter than usual? You're "self-medicating" with wine or chocolate?
Perhaps your customers aren't answering your calls like they used to?
Behaviour under stress is something we both witness and experience.
So it's time for a circuit-breaker.
In this session behavioural expert Bri Williams will take you through:
- What behaviour under stress looks like
- Ramifications if it's left unchecked
- How to course correct
By the end of the session you will:
- Have a way to bring your team back together
- Be clear on how to improve emails and meetings
- Have renewed confidence and enthusiasm to meet the challenges of your business
How to galvanise a distributed team
Lots has been written about the pros and cons of distributed and remote teams, so in this session we dial straight into a big issue leaders face.How to galvanise a distributed team
How to get your people on the same page?
It was difficult enough when everyone was physically together, but how do you ensure this gaggle of individuals think and act cohesively?
You need something they can use on the fly, when they're in the heat of a decision, a meeting, or customer interaction.
Something that maximises the precious time you spend together and crystallises asynchronous exchanges, too.
Something that gives them guardrails AND autonomy so they don't need to chase you for answers.
Here's the "something" we'll be covering:
- How to get on the same page
- A framework for shared understanding
- 4 questions to clarify exactly what needs to be done
By the end of the session you will:
- Be able to ask four questions to cut to the heart of any business challenge
- Be able to focus your team's attention and thinking
- Know how to galvanise your team, wherever they are
Video
Bri Williams | Showreel
See behavioural expert Bri Williams in action in her short showreel.Bri Williams is the Linnaeus of human behaviour. ... keep reading Ogilvy Australia
Bri’s presentation ‘Lazy, Scared and Confused: Behavioural Economics and the Modern Customer’ at Mumbrella 360 was by far one of the most insightful and useful presentations of the conference.
Bri Williams has spoken at a number of CPA Australia events over the years. Bri is a highly engaging and well researched presenter who demonstrates expert knowledge on the psychological drivers behind human behaviour. Bri has consistently received great reviews from our delegates and can easily cater her topics to a broad range of sessions to fit program requirements. I would not hesitate to recommend Bri Williams as a presenter at your next event.
I just wanted to say a huge thank you for the presentation yesterday! It was so fab and I’ve had incredible feedback from the team – especially on how useful the framework is! Thank you for being so engaging over VC – we were so impressed, and I hope I get to work with you again soon.
