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Campbell
Macpherson

The Change Catalyst

The secret to extraordinary leadership? Enabling people to want to change.

Profile

Campbell Macpherson is an international leadership and change expert, an Executive Fellow of Henley Business School and an award-winning author including 'The Change Catalyst', the 2018 UK Business Book of the Year.

He enables leaders worldwide to build extraordinary leadership teams and create extraordinary leaders of change – starting with themselves.

His lengthy list of careers includes Senior Adviser to the Abu Dhabi Investment Authority, Strategy Director of Zurich Life, HR Director of the UK's largest IFA Network, Marketing Director of Virgin Wines and Head of eBusiness for the AMP Group. And he still holds the record for being the worst pilot ever to make it through to jets in the Royal Australian Air Force.

Expertise
Talking Points

Leading with Influence

Extraordinary leadership occurs when EQ meets delivery and, with the help using Campbell's proprietary tools and insight, we can all become extraordinary leaders. Leaders who display the '12 Traits of Extraordinary Leadership', who listen to understand, influence without authority, and
engage the people around them to bring about successful and sustainable change.

Leading successful change

88% of change initiatives fail. The same is true for business strategies, mergers and acquisitors. And it is almost always due to poor leadership. With Campbell's insight, you can be the 1 in 8 who succeeds.

Extraordinary leadership teams

Your leadership teams hold the keys to your organisation's success, or failure. Explore the '9 Components of an Extraopridnary Leadership Team' and define where your team sits on 'The Spectrum of Leadership Teams' - and how to enable it to become extraordinary.

You: Part Two

Your 50+ employees are your most valuable - they are the ones with all the experience. Your 50+ customers are your most lucrative - the ones with all the money. Are you doing all you can to ensure they remain loyal to your business? Are you really?
Media
Feedback
Campbell is an engaging public speaker who conveys his passion for the subject. He uses tangible examples to illustrate the topics and his key skill is that he manages to make complex topics accessible. Roland Berger

Campbell is a dynamic, engaging presenter. Never frightened to challenge his audience, always focused on delivering useful and insightful material with the ability to make the listener think. You never forget a Macpherson presentation.

James Hay Group
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