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speaker

Charmaine
Keegan

Transformational Sales Expert and Keynote Speaker

Sales is the oxygen and lifeblood of any business.

Profile

Charmaine Keegan—Director, Speaker, Panellist, Trainer, Motivator, Sales Influencer, and Founder of Smarter Selling—is a leading sales expert.

She has always been deeply fascinated by the intricate psychology of sales - studying the nuances of clients' buying strategies and decision-making styles, and the behaviours that shape success, and distinguish high-performing salespeople.

Recognised in the international business sphere as a thought leader in modern sales, communication, and mindset, Charmaine is redefining and reshaping how we understand and execute sales excellence in today's marketplace.

During her formidable 30-year international high-performance sales career, she has trained and inspired over 35,000 professionals with advanced sales methodologies proven to yield immediate and lasting results.

Charmaine helps transform leaders and teams by unlocking their true potential through comprehending the powerful intersection of mindset, beliefs, communication, and commercial ‘savviness’.

Delivering insightful content that challenges conventional thinking on sales and communication, her high-impact, thought-provoking sessions seamlessly blend cutting-edge insights from Neuroscience, NLP (how we operate), Hypnotherapy (unconscious communication), and Timeline Therapy (recognising your and your customers' underlying beliefs and baggage).

Pragmatic by nature and having 'walked the walk', Charmaine is passionate about empowering people to be their best every day with a sophisticated and intelligent sales approach—equipping people with up-to-date, practical, and easily actionable tools and strategies that transform mindset and performance.

Charmaine Keegan does more than connect with an audience—she catalyses transformative experiences that inspire confidence to achieve personal and professional success.

Audiences are captivated by her dynamic, informal style—rich with humour, relevance, and insightful expertise—as she empowers professionals to see how easy it is to embrace sales with integrity and authenticity to become Subject Matter Experts, Authorities in their field, and Trusted Advisors.

Expertise
Talking Points

Keynotes & Workshops

Catalyzing team and organisational transformation with a proven results driven framework, Charmaine’s unique edge stems from three decades of hands-on sales mastery, (known for shattering targets by over 400%) coupled with her in-depth knowledge of human psychology, Neuroscience, Epigenetics and Metaphysics.

A creative thinker, she hooks and energises audiences by revealing the ‘nitty-gritty’ and hidden drivers of sales psychology and communication, into pragmatic and actionable strategies that fuel top-level performance.

Equipping audiences for personal and business growth with practical tools to:

- Master your State
- Embrace Accountability
- Exceed Expectations
- Be Successful – Get Results

Charmaine customises her presentations and workshops based on your event goals, popular themes and topics she regularly delivers on include:

- Modern Sales Techniques
- Customer Service Excellence
- Advanced Communication
- NLP
- Influence
- Mindset & Belief Transformation

As well as how to:
- Embrace Selling
- Have Integrity and Be Authentic
- Handle Objections
- Convert More Business
- Read Body Language
- Heighten Your Emotional Intelligence
- Interpret and Adapt to your Client’s Communication Style
- Understand the Full Sales Journey
- Deal with AI
- Cultivate a Growth Mindset Culture
- Lead a High Performing Team
Media
Feedback
Charmaine is phenomenal at delivering content... sharing the best sales tips I’ve ever seen. A total sales expert, she has her finger on the pulse of all things sales, influence, communication, mindset… we literally held onto every word she said... her delivery is energetic, engaging, funny, above all effective! Upbeat, positive, motivating and inspiring. ALRA

Charmaine’s presentation was a masterclass in captivating storytelling and strategic insights at our association’s prestigious company director’s retreat. With her eloquence and depth of knowledge, she skilfully wove together anecdotes and industry expertise, leaving our audience spellbound and inspired. Her ability to distill complex concepts into digestible nuggets of wisdom ensured that every attendee walked away with actionable strategies to elevate their sales performance. Charmaine didn’t just deliver a ‘speech’; she orchestrated an experience that resonated deeply with our audience. Charmaine and her dedicated team proved to be consummate professionals, making the entire process seamless and enjoyable.

Strata Community Association

Charmaine had been recommended to us as a keynote speaker, and it’s clear why. She is a total professional. Her upbeat yet down to earth manner delivering tailored content was spot on, making her credible and relatable to everyone in the room!

Safety Champion Software

Charmaine stands out as a proven sales expert and speaker, in the way she connects with an audience. Her dynamic energy coupled with her credible content on latest sales techniques on how to ‘persuade’ with integrity and authority, helps business leaders set new benchmarks in sales success. Her passion and professionalism enable insights that help people unlock new parts of themselves as she moves the dial in what defines client and sales success.

Vistage Chair

Charmaine is a true professional, from the very first touch point she cared about our conference outcomes with over 200 delegates. She conducted targeted pre-work ensuring she knew our focus areas and get a clear understanding of our members and what value she could bring to them and us. Her upbeat and positive energy was energising as she seamlessly guided and enlightened our members on how to make selling easy. She was totally relevant. Charmaine is incredibly down to earth and her session was authentic and very real. Charmaine is a natural on stage. The way she handled some curved balls from the audience, brilliantly converting some ‘vocal’ skeptics, showed what a seasoned professional speaker she is. The tremendous member feedback was unanimous.

BDAA

Charmaine was enlisted to speak to our group of CEOs. She was able, with ease, to deliver a fun, informative session. She has a process to ensure she understands how best to serve your audience and this meant the session was relevant, informative, interesting and added value to each person. Charmaine has a way to drive home key messages and kept it professional whilst being upbeat, motivational and fun. Highly recommend Charmaine for a lively, inspiring session where your group will learn practical skills they can apply immediately. We can’t wait to invite her back for “part 2”.

Orbit NFP Hub

As a keynote speaker and presenter, Charmaine is the best I’ve seen. Dynamic, motivational, fun, inspirational, relevant, and practical. She imparted an expertly crafted session that had the exact mix of learnings, insights, workshopping, sharing, laughing, and rewiring! It blew us away…transfixed, fully engaged, everyone was hanging on every word, scribbling insights and action points. The content is the best I’ve seen. The latest in Neuroscience, NLP, Hypnosis, Communication, Influencing, Sales, and Customer Service Excellence techniques. The delivery is the best I’ve seen. Full of positive uplifting energy, she is a natural in front of audiences, oozing proactivity, and accountability (reminding, you are in charge of your state). Down to earth and relatable, she easily answers questions in a way that empowered everyone and provided confidence. Everyone thanked me for the session, visibly standing taller, happier, more confident and more certainty over how to sell with integrity - How to be the trusted advisor. Blown away.

Training Day Gyms Melbourne

Charmaine addressed and engaged with 85 of our senior sales professionals and leaders at our national conference. Her enthusiastic interactive style elevated everyone. The entire team were motivated, energised, pumped up and ready to face the new challenges. The feedback we got from the team was there was a lot of value!

Coregas Australia

Charmaine customised and delivered a fabulous session at our Business Solutions Summit entitled: ”SALES: how to sell with integrity and authenticity”. Her energy and enthusiasm created a quality impactful event that had our attendees raving!

Business in Heels

Charmaine delivered an awesome presentation, perfectly tailored to our audience, demonstrating a real understanding of our needs. I would certainly recommend for any sales-focused audience to benefit from her mindset training. Charmaine was incredibly easy and a pleasure to work with.

Professional Speakers Association NSW

As an industry mentor and published author on headofsales.com.au, Charmaine’s sales and speaking expertise is remarkable. Her infectious drive and positive energy coupled with her vast knowledge of modern sales techniques, naturally captivates an audience while she seamlessly educates and inspires. We were delighted Charmaine accepted to be a Keynote speaker at the 2024 Head of Sales Symposium sharing latest insights, advice and practical tips on how to convert more business as Trusted Advisors.

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