Sales is the oxygen and lifeblood of any business.
Charmaine Keegan—Director, Speaker, Panellist, Trainer, Motivator, Sales Influencer, and Founder of Smarter Selling—is a leading sales expert.
She has always been deeply fascinated by the intricate psychology of sales - studying the nuances of clients' buying strategies and decision-making styles, and the behaviours that shape success, and distinguish high-performing salespeople.
Recognised in the international business sphere as a thought leader in modern sales, communication, and mindset, Charmaine is redefining and reshaping how we understand and execute sales excellence in today's marketplace.
During her formidable 30-year international high-performance sales career, she has trained and inspired over 35,000 professionals with advanced sales methodologies proven to yield immediate and lasting results.
Charmaine helps transform leaders and teams by unlocking their true potential through comprehending the powerful intersection of mindset, beliefs, communication, and commercial ‘savviness’.
Delivering insightful content that challenges conventional thinking on sales and communication, her high-impact, thought-provoking sessions seamlessly blend cutting-edge insights from Neuroscience, NLP (how we operate), Hypnotherapy (unconscious communication), and Timeline Therapy (recognising your and your customers' underlying beliefs and baggage).
Pragmatic by nature and having 'walked the walk', Charmaine is passionate about empowering people to be their best every day with a sophisticated and intelligent sales approach—equipping people with up-to-date, practical, and easily actionable tools and strategies that transform mindset and performance.
Charmaine Keegan does more than connect with an audience—she catalyses transformative experiences that inspire confidence to achieve personal and professional success.
Audiences are captivated by her dynamic, informal style—rich with humour, relevance, and insightful expertise—as she empowers professionals to see how easy it is to embrace sales with integrity and authenticity to become Subject Matter Experts, Authorities in their field, and Trusted Advisors.
Talking Points
CLIENTS BUY FROM TRUSTED ADVISORS
Modern sales is constantly evolving in a dynamic marketplace. CLIENTS BUY FROM TRUSTED ADVISORS
Buying journeys no longer follow a predictable funnel; they are complex, non-linear, and involve multiple, wellinformed decision-makers.
Clients are more discerning—instead of seeking a 'deal', they are looking for a subject matter expert and a 'partner'.
This means today's sales professionals need to be proactive, employing a collaborative and sophisticated sales communication framework that establishes their credibility long before the first client conversation.
Welcome to my signature, transformative keynote that unveils and redefines how successful sales professionals gain the leading edge by positioning themselves as The Trusted Advisor. Revealing the psychology and phases of modern sales, you'll discover the crucial stages of positive "pre-selling"- influence that authentically demonstrates your expertise and authority, becoming the trusted voice clients turn to. We'll explore how to craft compelling messages and meaningful conversations that resonate deeply with clients, compelling them to choose to do business with you.
Key Takeaways to be on the front foot:
- Understand how to adopt a high-performance mindset that primes you for consistent success
- Learn three powerful "pre-suasion" strategies to 'pre-sell' a client with integrity
-Discover immediate action steps to stand out in your marketplace with authenticity, confidence and certainty.
- Develop techniques to elevate your market position and be the obvious client choice as a Trusted Advisor and authority in your field
FROM SALES TEAM TO GROWTH FORCE: SUCCESSFUL SALES & BUSINESS DEVELOPMENT STRATEGIES
Motivated and empowered sales teams know how to grow the business – they become unstoppable forces.FROM SALES TEAM TO GROWTH FORCE: SUCCESSFUL SALES & BUSINESS DEVELOPMENT STRATEGIES
Imagine cultivating an enterprising and commercially minded sales team, driven to proactively hunt and convert more opportunities, consistently securing new business with confidence and skill.
Exceptional performance relies on a team filled with vitality and optimism at their core, hungry to learn, embracing and adapting to change, that results in constant business growth.
This keynote is designed to redefine Business Development excellence, disarming any roadblocks and unlocking the potential within your team and organisation on how to how grow revenue.
Key take outs on two critical revenue strategies.
Account Development:
Learn sophisticated techniques to spot and nurture growth opportunities with existing accounts, deliver exceptional value and build unwavering client loyalty, turning satisfied customers into passionate advocates
Business Development:
Discover a results-proven three-step methodology for confidently targeting, approaching, and converting new business opportunities to expand your client base.
In this compelling keynote we’ll reveal the essential Key Behaviour Indicators and Attributes that distinguish top-performing sales and business development professionals.
This keynote is about equipping your team with the mindset, tools and strategies to successfully and consistently maximise growth opportunities and deliver outstanding results
READING AND MOTIVATING DIFFERENT PERSONALITY TYPES THE POWER OF UNDERSTANDING PEOPLE
Effective interpersonal communication is fundamental to all professional and personal success. READING AND MOTIVATING DIFFERENT PERSONALITY TYPES THE POWER OF UNDERSTANDING PEOPLE
Every person has their unique communication style, yet our own defaults and assumptions can create unintentional barriers to building meaningful connections.
In this dynamic and engaging keynote, you’ll learn the art of speed-reading people, as we reveal subtle behavioural cues that signal different personality types and communication preferences, enabling you to effectively transform your leadership and communication style that resonates with your team, colleagues and clients for better outcomes.
Drawing on insights from the Extended DISC model, you’ll discover powerful techniques to adapt your communication approach to create stronger, positive connections at every interaction that turn challenging relationships into productive partnerships.
Understand what truly drives different personalities and how to tap into these core motivations for more effective collaboration. Whether you’re leading and inspiring peak performance, building team cohesion, or solidifying client relationships, these practical communication insights will help manage expectations, build genuine connections that enhance both interpersonal and business success.
NLP & THE NEUROSCIENCE OF COMMUNICATION & INFLUENCE: REWIRE YOUR SALES
Dive deep into the fascinating world of Neuro-Linguistic Programming as I reveal powerful insights that transform and enhance communication in sales conversations and business relationships. NLP & THE NEUROSCIENCE OF COMMUNICATION & INFLUENCE: REWIRE YOUR SALES
In this eye-opening keynote, I'll uncover the hidden patterns driving human behaviour and decision-making, showing you how to leverage these insights for more influential engagement.
Discover how unconscious messaging, deeply held beliefs, assumptions and hidden biases influence and shape every interaction. Learn how to read these subtle signals in others (and yourself!), as I share advanced NLP techniques that help you improve and adapt your communication style for maximum impact, creating more authentic and meaningful connections.
Key Takeaways:
• Recognise unconscious buying strategies
• Master the nuances of language that trigger positive responses
• Develop a deeper understanding of what truly motivates our thinking and behaviour
• Learn to harness your mindset for effective communication
Whether you're in sales, leadership, or client services, these powerful NLP insights will transform your ability to effectively communicate, influence, and build trust-based relationships for positive outcomes
CONVERTING ROADBLOCKS TO REVENUE: EMBRACING OBJECTIONS AS OPPORTUNITIES
Objections are to be embraced as catalysts for demonstrating your value. CONVERTING ROADBLOCKS TO REVENUE: EMBRACING OBJECTIONS AS OPPORTUNITIES
When handled masterfully, empowered sales teams openly lean into and embrace objections as a call for more information and a strategic opportunity towards deeper client engagement and understanding.
This powerful keynote integrates advanced sales communication and psychological insights to understand why clients hesitate, and how you can ‘pre-sell’, inform and educate them early on, positioning yourself as a Trusted Advisor.
By exploring the intricate landscape of sales interactions, we’ll explore:
• The real reasons objections arise
• How to pre-empt and prepare for different types of objections
• Recognising that your personal mindset, beliefs and personality style critically influence client projections and interaction
• Understanding how your personality type affects your relationship with objections which may inadvertently create client communication barriers and feedback avoidance
• Reading and understanding your client’s beliefs and how to guide and educate them
You’ll comprehend the 5 key places to anticipate likely objections and how to strategically think ahead, paving the way for a smooth and professional client interaction where you are converting potential resistance into meaningful dialogue by collaborating and partnering, educating and guiding.
It’s never about the money. It’s about the outcome.
Video
Charmaine Keegan | Sales Expert | Saxton Speakers
Sales Expert, Charmaine Keegan is a Keynote Speaker, Trainer, Mentor and Motivator inspiring Sales Professionals on how to operate at your personal and professional best daily with the right mindset and strategies. How to create and convert more business opportunities by positioning yourself and engaging as the Trusted Advisor, Authority in your Field & Subject Matter Expert.Charmaine is phenomenal at delivering content... sharing the best sales tips I’ve ever seen. A total sales expert, she has her finger on the pulse of all things sales, influence, communicati ... keep reading ALRA
Charmaine’s presentation was a masterclass in captivating storytelling and strategic insights at our association’s prestigious company director’s retreat. With her eloquence and depth of knowledge, she skilfully wove together anecdotes and industry expertise, leaving our audience spellbound and inspired. Her ability to distill complex concepts into digestible nuggets of wisdom ensured that every attendee walked away with actionable strategies to elevate their sales performance. Charmaine didn’t just deliver a ‘speech’; she orchestrated an experience that resonated deeply with our audience. Charmaine and her dedicated team proved to be consummate professionals, making the entire process seamless and enjoyable.
Charmaine had been recommended to us as a keynote speaker, and it’s clear why. She is a total professional. Her upbeat yet down to earth manner delivering tailored content was spot on, making her credible and relatable to everyone in the room!
Charmaine stands out as a proven sales expert and speaker, in the way she connects with an audience. Her dynamic energy coupled with her credible content on latest sales techniques on how to ‘persuade’ with integrity and authority, helps business leaders set new benchmarks in sales success. Her passion and professionalism enable insights that help people unlock new parts of themselves as she moves the dial in what defines client and sales success.
Charmaine is a true professional, from the very first touch point she cared about our conference outcomes with over 200 delegates. She conducted targeted pre-work ensuring she knew our focus areas and get a clear understanding of our members and what value she could bring to them and us. Her upbeat and positive energy was energising as she seamlessly guided and enlightened our members on how to make selling easy. She was totally relevant. Charmaine is incredibly down to earth and her session was authentic and very real. Charmaine is a natural on stage. The way she handled some curved balls from the audience, brilliantly converting some ‘vocal’ skeptics, showed what a seasoned professional speaker she is. The tremendous member feedback was unanimous.
Charmaine was enlisted to speak to our group of CEOs. She was able, with ease, to deliver a fun, informative session. She has a process to ensure she understands how best to serve your audience and this meant the session was relevant, informative, interesting and added value to each person. Charmaine has a way to drive home key messages and kept it professional whilst being upbeat, motivational and fun. Highly recommend Charmaine for a lively, inspiring session where your group will learn practical skills they can apply immediately. We can’t wait to invite her back for “part 2”.
As a keynote speaker and presenter, Charmaine is the best I’ve seen. Dynamic, motivational, fun, inspirational, relevant, and practical. She imparted an expertly crafted session that had the exact mix of learnings, insights, workshopping, sharing, laughing, and rewiring! It blew us away…transfixed, fully engaged, everyone was hanging on every word, scribbling insights and action points. The content is the best I’ve seen. The latest in Neuroscience, NLP, Hypnosis, Communication, Influencing, Sales, and Customer Service Excellence techniques. The delivery is the best I’ve seen. Full of positive uplifting energy, she is a natural in front of audiences, oozing proactivity, and accountability (reminding, you are in charge of your state). Down to earth and relatable, she easily answers questions in a way that empowered everyone and provided confidence. Everyone thanked me for the session, visibly standing taller, happier, more confident and more certainty over how to sell with integrity - How to be the trusted advisor. Blown away.
Charmaine addressed and engaged with 85 of our senior sales professionals and leaders at our national conference. Her enthusiastic interactive style elevated everyone. The entire team were motivated, energised, pumped up and ready to face the new challenges. The feedback we got from the team was there was a lot of value!
Charmaine customised and delivered a fabulous session at our Business Solutions Summit entitled: ”SALES: how to sell with integrity and authenticity”. Her energy and enthusiasm created a quality impactful event that had our attendees raving!
Charmaine delivered an awesome presentation, perfectly tailored to our audience, demonstrating a real understanding of our needs. I would certainly recommend for any sales-focused audience to benefit from her mindset training. Charmaine was incredibly easy and a pleasure to work with.
As an industry mentor and published author on headofsales.com.au, Charmaine’s sales and speaking expertise is remarkable. Her infectious drive and positive energy coupled with her vast knowledge of modern sales techniques, naturally captivates an audience while she seamlessly educates and inspires. We were delighted Charmaine accepted to be a Keynote speaker at the 2024 Head of Sales Symposium sharing latest insights, advice and practical tips on how to convert more business as Trusted Advisors.
