The leading voice on multi-generational engagement and emerging social trends.
Dr. Claire Madden is a leading voice internationally on Generation Z.
As an author, social researcher, keynote speaker, and media commentator, Claire is in high demand as an expert in interpreting social trends, demographics, and implications of generational change. The focus of Claire’s PhD was on understanding what qualities of organisational culture motivate Gen Z at work. Claire is the author of Hello Gen Z: Engaging the Generation of Post-Millennials.
She is highly regarded for her dynamic and engaging presentations, where she translates robust, research-based content into strategic applications for educators, managers, and business leaders. Claire is commissioned by some of the nation’s largest companies and leading brands to interpret the changing landscape and communicate the implications for business and society.
As a media commentator, Claire is regularly interviewed in the media and has been featured on ABC, Channel 7, Channel 9, Channel 10 and Sky News, as well as on radio and print media.
Claire is also the Founder and Director of the research-based strategy and communications agency, Hello Clarity.
Talking Points
Lead, Manage & Engage Generations: Creating an engaging culture, building multigenerational teams
In a world of online networks and communities, increased mobility and constant transitions, creating a vibrant, dynamic and engaging workplace culture is key in attracting, engaging and retaining top talent. Lead, Manage & Engage Generations: Creating an engaging culture, building multigenerational teams
From embracing a culture of collaborative innovation through to creating ownership around a shared purpose and vision, in this session Claire will provide keys to facilitating greater engagement across multigenerational teams.
Motivating Gen Z at Work
Gen Z are the youngest cohort in today's workforce. They have emerged in radically different times from the older generations and as a result bring new expectations and approaches to work. Understanding what motivates Gen Z at work was the topic of Claire's PhD thesis and she is passionate about helping leaders and managers shape an organisational culture which activates the motivation of Gen Z, while also leveraging the strengths of all the generations at work.
Motivating Gen Z at Work
Educating Screenagers: Gen Z as learners & pedagogical implications for educational sector
The rapid acceleration of advances in technology and the increased integration of digital devices into our lives has demanded that pedagogical approaches adapt and change to facilitate most effective learning for Gen Z, the Screenagers. Educators are at the forefront of needing to respond to the changes as the emerging generations redefine working, learning and community. Educating Screenagers: Gen Z as learners & pedagogical implications for educational sector
This session will deliver insights from the latest research on Gen Z. Claire’s session will also unpack implications for the education sector, from flipped learning to virtual libraries and connected classrooms.
The Future of Work: Leveraging opportunity and innovation amidst disruption, preparing teams for the future of work
Workers of the future will need to be lifelong learners, be agile and adaptive to changing job roles and tasks with increased automation, and be responsive to new markets. The Future of Work: Leveraging opportunity and innovation amidst disruption, preparing teams for the future of work
Emerging generations will not be thinking ‘job for life’ - they will be thinking about job mobility rather than job security as they will need to continue to adapt to the changing external environment. They will be looking to gain transferable skills that they can continue to build on as their career develops.
In this session, Claire will unpack how you can position your organisation and teams for the future of work.
Engaging Generation Z: Behind the screens of the emerging cohort of students, customers and employees
For Generation Z (born 1995-2009), a world of Wi-Fi is the only one they have ever known. Digital is their default, Siri is their personal assistant and with over 6 billion Google searches every day, access to any piece of information is only ever seconds away. They are digital linguists, social networkers, global collaborators and sensory engagers. Engaging Generation Z: Behind the screens of the emerging cohort of students, customers and employees
In this session, Claire will unpack key characteristics of this emerging generation, and equip you with keys to better understand, engage and work with the generation who are the most formally educated, technologically literate and globally networked generation in history.
A Demographic Snapshot: Demographic, social and generational realities transforming the business landscape
Demographic realities, including a growing and ageing population, changing household types and cultural and generational diversity impact our society, economy and workforce in multiple ways.A Demographic Snapshot: Demographic, social and generational realities transforming the business landscape
With the increased densification of our cities, not only are household structures changing, but lifestyle patterns and the building of communities is being redefined. With six generations in our communities, business leaders need to engage the Builders through to the Baby Boomers, Gen X, Gen Y, Gen Z and Gen Alpha.
In this session, Claire will provide a overview of the key mega trends which are shaping our society, and highlight the impact on your sector and workforce.
Video
Claire Madden Keynote Speaker Showreel
Claire, the stage was yours and delivery was fantastic. You were amazing. ... keep reading CEO Institute NSW
Claire's explanation of the thought processes and language of Gen Z and Gen Alpha had everyone in fits of laughter, but seriously considering the implications on the changing nature of the workplace. We were delighted with her presentations.
Claire was a thought provoking and enthralling presenter... the feedback was tremendous!
The audience had very positive feedback and were very engaged with Claire’s presentation.
Vibrant, exciting, relevant, informative, energetic, personable and from the feedback we have received, one of the best presenters our attendees have ever seen.
Very well presented, and excellently received by guests. Very informative, engaging and entertaining.
