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David
Jaffe

Leading Thinker on Dealing with Customers

Profile

David Jaffe is co-author of the ground breaking “The Best Service is no Service” (Wiley 2008) and “Your Customer Rules!” (Wiley 2015) and “The Frictionless Organization” (BK 2022) .

He is one of the leading thinkers on sales and service in Australia and has helped many of the top businesses here and overseas transform their interactions with their customers. He has advised nearly 40 ASX 200 companies across many industry sectors as well as not for profits and government.

David is passionate about improving the customer experience in all service and sales channels but his thinking challenges the way a lot of organisations think about their customers. David created the Chief Customer Officer Forum and is the Consulting Director and founder of the specialist customer experience business, LimeBridge Australia.

David graduated from Oxford University where he won a half blue for Modern Pentathlon. He lives in Melbourne, Australia and is President of Orienteering Victoria. He also performed for many years with the Melbourne Symphony Chorus.

Expertise
Talking Points

How do you make your Organisation frictionless for customers?

How do we cut costs and improve the customer experience?

Is the Best Service, No Service?

What are your customer rules?

Media
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