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Emma
Edwards

Founder of The Broke Generation, Content Creative, Budgeting Adviser, Millennial Money Saver

She/Her

  • Engage

Getting to know yourself is an act of financial empowerment.

Profile

Emma Edwards founded The Broke Generation in 2018 as a destination to help millennials feel good about money.

Since then, she has built a loyal following of over one hundred thousand on social media, engaged thousands of weekly listeners through The Broke Generation Podcast, and hits inboxes weekly with The Glue Newsletter.

Emma is a Certified Financial Behaviour Specialist® and runs workshops helping people improve their financial attitudes and behaviours by getting to know themselves.

Expertise
Talking Points

From "Hot Money Mess" to Good With Money: the Mindset Shift that Turned my Finances Around

Based on Emma's book, she discusses the internal and external obstacles that prevent people from being good with money, from identity, to upbringing, to money psychology, to the rise of hyperconsumerism, while telling her story of transforming her finances, along with practical tips to get better with money.

Ideal audience: women, varying ages

Building your Financial Resilience in Times of Economic Difficulty

This presentation speaks to the commonly asked for "financial wellbeing" session but addresses the difficulties (mental and financial) that the current economic climate present.

Emma will cover the importance of being engaged with your finances, building resilience around your finances (both mentally and literally) drawing on the three Ps of resilience from the field of Positive Psychology. This session encourages attendees to address the way they think and feel about money during difficult times, and shares 3-5 practical tools that can help them feel more in control.

Ideal audience: workplace teams, mixed ages and incomes.

How a Year Without Clothing Consumption Changed the Way I Think about Fashion, Money & Myself

In 2023 Emma gave up buying clothes for a whole year to save money.

In this presentation Emma shares her biggest lessons and takeaways from the experience including:
- How consumerism has taught us to outsource our identity
- How reliant we have become on the dopamine of spending
- Why withdrawing from consumption finally allowed her to love her body
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