Fiona Caulfield has over 25 years of global branding and innovation experience at the elite level. She specialises in ideas, branding, creativity and futurism and lives between India and Australia.
Current work
Fiona works with a number of New York based Future consultancies and consults directly with clients. She is a sought after speaker on creativity and innovation at conferences, seminars and literary festivals. In 2011 she was selected as one of 50 current and emerging leaders in the Asia Pacific region at the Advance Women's Leadership Summit held at the Sydney Opera House.
Previous experience
Writer: Fiona has a passion for travel and is a highly regarded for her expertise in branding travel destinations and experiences. She relocated from New York to Bangalore in 2004, India's city of the Future, to establish the Love Travel brand, authentic guides designed for Luxury Vagabonds. She also contributes to the world's leading travel media including Conde Nast Traveller, Departures and DestinAsia.
Clients: In North America, Fiona was the President of Faith Popcorn's firm, BrainReserve, specialising in applied futurism. Clients included: British Airways, Campbell's SoupJohnson & Johnson - Tylenol and Nike. Caulfield was an active speaker at conferences and attended the prestigious CEO summit hosted by Bill Gates.
Director: Caulfield's other North American roles included Director of Innovation for FutureBrand; WW Managing Director at Lowe running the 3 Com business globally; Senior Partner and Executive Group Director at Ogilvy leading the IBM Server, Business Partner and Small Business assignments globally. In Australia, Fiona was the Client Service Director, DDB Needham and in England, Fiona founded her own agency CHC that was subsequently acquired by Omnicom.
Talking Points
The Future Business
A high energy and stimulating speech, which introduces participants to the business of Applied Futurism. Ideal for business leaders interested in 'future-proofing' their businesses to ensure continued strategic growth and ongoing consumer relevance. Fiona believes that the best way to predict the future is to create it and she structures the content of the session to enhance the strategic thinking, innovation skills and creative capabilities of the participants.The Future Business
Fiona draws on her extensive global experience as a branding and innovation specialist whose career has spanned Australia, Europe India and North America, in roles such as President of BrainReserve (Faith Popcorn's consulting firm) and Director of Innovation for FutureBrand in New York. She specializes in ideas, branding, creativity and futurism and continues to work with key New York consulting firms and directly for some of the Fortune 500.
In this speech, Fiona will share a proprietary future framework and specific tools to enable participants to understand and shape the future including Brailing the Culture, Expert Creative Thinks, Future Treks and detailed Future Force Explorations.
She shares pragmatic insights gathered from conducting FutureScapes for some of the worlds leading companies including:
The Future of Food (Campbell's)
The Future of the Home (Dial/Proctor & Gamble)
The Future of Pain (Johnson&Johnson)
The Future of Beauty (Hindustan Lever)
The Future of Sleep (Springs Industries)
The Future of Travel (British Airways)
The Future of Women
An inspirational speech focusing on women's ability to lead, create change and leave a meaningful legacy including a practical powerful goal setting tool.The Future of Women
Presented as the keynote address for the Citigroup Coaching for Success program in September and November 2010 and scheduled again for 2011. The Asia Pacific program was designed for high potential senior women within the organisation.
Fiona brings a wealth of personal experience to this topic based on an impressive career that includes breakthrough achievements.
- Management Trainee BHP Steel, Adelaide and Melbourne, Australia - First professional woman in the marketing department
- Marketing Executive, Wolf Blass Wine, Adelaide, Australia First professional woman in marketing team.
- Founder and Director of CHC, London, UK Only woman director
- Client Service Director DDB Needham, Sydney, Australia One of two women board members.
- EVP Ogilvy & Mather, New York, USA One of two women EVPs on the IBM account
- MD, EVP, Lowe, New York, USA One of two women MDs
- President Faith Popcorn's Brain Reserve, New York, USA including EVEolution consulting assignments with Nike Women's Division and Lincoln Financial.
- Director of Innovation, Future Brand, New York, USA
- Founder, Love Travel Guides, Bangalore, India
- In 2011, she was selected as one of 50 current and emerging leaders in the Asia Pacific region at the Advance Women's Leadership Summit held at the Sydney Opera House in March 2011.
Creating Your Own Best Future
A passion for mountains led Fiona to a major life change, switching Manolos in Manhattan for hiking boots in the Himalaya. This passion for adventure resulted in the creation of the Love Travel brand of guidebooks targeting Luxury Vagabonds. Fiona retired from her career as a President of the consulting business in New York and has become a travel writer for the world's leading travel titles and a highly regarded speaker at Literature Festivals and for leading cultural organisations, including The Asia Society.Creating Your Own Best Future
Her independent publishing company, Hardy's Bay Publishing is based in Bangalore India. The first book published in the Indian series was Love Bangalore, in February 2007. The Indian series now comprises Love Mumbai, Love Delhi, Love Bengaluru and Love Jaipur Rajasthan. Love Goa will be released in 2011. Over 30,000 hand-crafted books have been sold to date and ten per cents of the profits go to the Love Travel Foundation. Love Jaipur Rajasthan was the best selling book at the Jaipur Literature Festival, Asia's leading literature event and Love Delhi is now the best selling luxury guide book for the city.
Delegates at The International Herald Tribune's Luxury Conference received a copy of Love Delhi, as did delegates attending the Cherie Blair Foundation conference in Mumbai. Corporate clients using the books include Cartier, Goldman Sachs, J P Morgan, NASSCOM, The London School of Economics, Foxtel Australia, the Young Presidents Organisation and many embassies and consulates.
Fiona has presented "The Future of Travel Writing" in Hong Kong for the Asia Society and to the Singapore Writers Festival. InMumbai Fiona presented "The Globetrotter The Road Ahead in Asia".
She is a contributing writer for leading international titles including Conde Nast Traveller (UK) and Conde Nast Traveler, (USA), Departures, DestinAsia, Journal International's Asia and Australia Centurion and Platinum, Vogue India, Weekend Australian, Straits Times, Gulf Airways - Gulf Life, Singapore Airlines - Silver Kris and Qantas - The Australian Way. She also contributes to www.indargare.comand www.qantas.com/travelinsider.
