Fiona Killackey is a dynamic business strategist and founder of My Daily Business, where she transforms how entrepreneurs approach their business (and life!) growth through online education, coaching, and creative consulting.
With an impressive career spanning global powerhouses like Amazon UK, where she led the 8-million-product Kitchen & Home category, to heading up marketing at MIMCO (Country Road Group), Fiona brings a wealth of corporate expertise to small business strategy. Clients include the large - Audible, Australia Post, Etsy, and L'Oreal through to creative small business brands changing their industries — CULTIVER, Collective Closets, Cargo Crew and Mustard Made.
Drawing from her experience leading Open University's MBA program in London and consulting for luxury brands like Porsche, Fiona helps business owners restructure their offerings, culture, systems, and marketing to achieve what many think impossible: reducing stress while increasing profit, purpose, and passion.
A sought-after speaker on small business strategy, humanity in marketing, cut-through and connective customer service, leadership and development, and moving from transaction to transformation, Fiona combines big-business thinking with practical, actionable solutions for growing companies.
Talking Points
Moving From Transaction to Transformation: Creating Brands That Matter
Drawing from extensive experience working with both global corporations and small businesses, this presentation reveals how to evolve your business into a transformative brand that genuinely connects with customers. Learn the essential frameworks for moving beyond simple transactions to create meaningful brand experiences that resonate with your audience. Discover practical strategies for product development, positioning, visual identity, values alignment, and team building that will transform your business into a brand your customers advocate for.Moving From Transaction to Transformation: Creating Brands That Matter
Key Takeaways:
- Practical framework for moving from transactional business to transformational brand
- Strategic approaches to developing brand positioning that connects emotionally with customers
- Methods for aligning your team, tone of voice, and visual identity with your brand values
- Tools for creating genuine customer transformation through your brand experience
- Real-world case studies and examples of successful brand transformations
- Step-by-step templates for implementing brand strategy across your business
Passion Purpose Profit: Building a Business You Love
In this compelling presentation, discover how to build a business that's both financially secure and emotionally fulfilling without subscribing to toxic hustle culture. Drawing from real-world experience helping both global brands and small businesses, learn practical strategies for validating your business idea, mapping out sustainable money goals, and creating clear business objectives. Understand how to scale your business without scaling stress, whilst maintaining passion and purpose throughout your journey.Passion Purpose Profit: Building a Business You Love
Key Takeaways:
- Practical framework for validating business ideas at any stage
- Strategic approaches to mapping out 'survive and thrive' numbers
- Methods for specifying and achieving business goals without burnout
- Tools for hiring and building effective teams
- Marketing planning templates that actually work
- Real case studies from successful creative business owners who've built sustainable enterprises
- Actionable strategies for maintaining work-life balance whilst growing your business
Humanising Business in a Digital World
Learn how to maintain authentic human connections whilst leveraging digital capabilities in your business. This presentation combines insights from working with tech giants like Amazon and Etsy with successful small business strategies. Understand how to strike the perfect balance between digital efficiency and genuine human interaction in your business operations.Humanising Business in a Digital World
Key Takeaways:
- Strategies for authentic brand storytelling
-Practical approaches to digital transformation without losing personal touch
- Techniques for building genuine online communities
- Methods for measuring engagement and connection
- Framework for maintaining brand authenticity across digital channels
Leadership in the Modern Era
Explore how effective leadership has evolved in today's rapidly changing business landscape. Drawing from two decades of experience across both corporate and entrepreneurial environments, this talk addresses how to lead with authenticity whilst driving results. Learn how to adapt traditional leadership principles for modern challenges whilst maintaining human connection in an increasingly digital world.Leadership in the Modern Era
Key Takeaways:
- Practical frameworks for authentic leadership
- Strategies for leading across different organisational sizes and structures
- Techniques for maintaining human connection in digital environments
- Methods for developing future leaders within your organisation
- Real-world examples of successful leadership adaptation
Customer Obsession: Building Cult Brands
Discover how to transform customers into passionate brand advocates through authentic connection and strategic engagement. Drawing from success stories at both global corporations and boutique businesses, this presentation reveals the psychology behind cult brand building and customer loyalty. Learn how to create meaningful customer experiences that drive word-of-mouth marketing and sustainable growth.Customer Obsession: Building Cult Brands
Key Takeaways:
- Strategic framework for building genuine customer connections
- Tactics for turning customers into brand advocates
- Methods for identifying and leveraging brand differentiation
- Practical approaches to humanising your business
- Metrics for measuring customer loyalty and engagement
We were lucky enough to have Fiona host a content strategy day with our Marketing team at Etsy. A year later, Etsy engaged Fiona for a workshop at our Captain’s Summit, an annual small biz a ... keep reading Etsy
Creative Mornings has a global ethos of wakefulness, and with each speaker we aim to wake the minds, hearts, and eyes, for our audience. Fiona truly embodies the nature of what makes a great Creative Mornings Speaker and it was a true pleasure to host her. Speaking on the theme of ‘Chaos’ Fiona presented a uniquely personal, insightful, and inspirational talk which remains one of the highlights from our chapter.
Fiona’s talk on the buyer cycle and how to nail your digital content was nothing short of outstanding. She provided our attendees with extremely valuable insights and advice on how to improve their approach to brand identity and digital marketing. We’re still getting positive feedback about her! We would be lucky to have Fiona back again - she truly is an expert in her field.
