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Franziska
Iseli

Award-Winning Entrepreneur, Adventurer, Author, Eternal Optimist

She/Her

Courage is a skill. Cultivate it.

Profile

Franziska Iseli is a maverick entrepreneur, leading marketing and brand strategist, mad adventurer, author and the founder of Basic Bananas (Australia’s largest marketing mentoring organization), Oceanlovers and Moments of Humanity.

Combining strategy, psychology and data insights, Franziska’s work has helped thousands of individuals and companies across the globe to improve their communication, spark creativity and tap into courage.

Her down-to-earth approach is like a breath of fresh air. She’s quick at winning over the hearts and minds of her audiences through her boundless energy, realness, deep insights and playful approach.

Franziska is the author of four bestselling books – Bananas About Marketing, Perception, The Courage Map (foreword by Sir Richard Branson) and Social Media for Small Business.

A Swiss born Australian (or Swaussie) with a sharp-witted humour and an amazing ability to keep her audience members at the edge of their seats and her authentic style leaves everyone engaged, inspired and motivated.

In her spare time Franziska loves going on mad adventures. On one of her recent explorations, she rode her motorbike from Switzerland to Kazakhstan along the Silk Road, with a stop at the Iranian border where she got denied entry (12000km) and to the end of the world in South America which made for interesting tales.

Whether you are looking for a keynote speaker, emcee or panelist, Franziska brings a vibrant, joyful and sassy difference to any event your audiences will connect with and appreciate.

• International keynote speaker

• 4 x Best-Selling Author

• Communication specialist and advisor to some of the world’s leading companies

• Regional APAC Communication Expert for Entrepreneurs Organization

• Mentor and investor at the Founder Institute

• Winner of the Young Entrepreneurs Award

• Eternal Optimist

Expertise
Talking Points

The Courage Map - Taking the Road Less Travelled

A keynote based on her bestselling book The Courage Map (foreword by Sir Richard Branson).

As leaders, we’re often called to take the road less traveled to lead with confidence, stay innovative, and face uncertainty with courage.

In this captivating presentation, Franziska shares experiences gleaned from her motorcycle journey around the world, seamlessly weaving together profound insights on courage rooted in the realms of neuroscience and psychology.

Commencing her expedition from the picturesque landscapes of Switzerland, she embarked on an awe-inspiring journey spanning over 12,000 kilometers, tracing the historic Silk Road until reaching the expanse of Kazakhstan, with a stop at the Iranian border, where she got denied entry due to an unexpected mishap.

In this session, you’ll embark on an enlightening journey of discovery, delving into a multifaceted array of themes:
Courage Unveiled: A profound exploration into the essence of courage as a cultivated skill, capable of not only fortifying your own resolve but also serving as a contagious beacon of inspiration to those in your orbit.


Perspectives Unearthed: A revelatory exploration into the art of uncovering fresh, unexpected perspectives from the most seemingly ordinary sources, enriching your capacity for insight and innovation.

The Zen of Resilience: Insights into cultivating resilience and unlocking the wisdom of maintaining a tranquil state of mind, even in the face of adversities.

Travel Tunes: An introspective examination of the vital “mantras” — the guiding principles and attitudes - that shall fortify your courage as you embark upon the road less traveled.

Pit Stops: A contemplative exercise exploring the most incisive and enlightening questions to pause and reflect upon.

Prepare yourself for an enthralling odyssey filled with captivating narratives that inspire and motivate. You’ll walk away energized, equipped with the essential tools to lead with unwavering courage, and with a newly awakened sense of adventure.
This session is perfect for business leaders, managers, and entrepreneurs looking to lead with courage and confidence in order to achieve more.

Perception – How Perception Shapes Reality (and How to Take Control of Yours)

Based on Franziska’s bestselling book Perception, this keynote unpacks one of the most powerful forces shaping our world — how we see and how we are seen.

Why do engagement rings almost always feature diamonds?

Why has the socks and sandals look made a comeback? ?

Why did Dolly Parton lose a look-alike contest — of herself?

Why do some ideas spread like wildfire while others fizzle out?

The answer? Perception.

Perception doesn’t just shape reality — it creates it. And it works both ways: the way you see the world and the way others see you directly influence your success, relationships, and opportunities. But instead of leaving it to chance, what if you could take charge of perception and use it to accelerate success?

In this session you’ll discover…
- How to take control of how people perceive you in both business and life.
- How to reshape your own perception to create a more fulfilling reality.
- How to attract the right people and opportunities with intentional influence.
- How to be in the driver’s seat of your results by mastering the power of perception.

In this session, Franziska shares practical tools and strategies you can apply to both
your business and personal life, including eye-opening case studies and examples
from throughout history.

UNshakable - Embracing Change, Choice, and Courage in a Fast-Paced World

In today’s fast-paced and unpredictable world, the only constant is change. But amid uncertainty, you have a choice: to let circumstances shape you or to rise above them. The power to thrive lies in your ability to adapt, choose boldly, and lead with courage.

This keynote will guide you on a journey to becoming truly unshakable by mastering three powerful forces — Change, Choice, and Courage.

Through engaging stories, actionable insights, and proven tools grounded in neuroscience and psychology, you’ll explore how to:
- Embrace Change: Transform the fast pace of life and business into opportunities for growth and innovation.
- Empower Your Choices: Align your decisions with your values, even when faced with tough options.
- Build Courage: Develop courage as a skill to take bold action, conquer fear, and become unshakable.

Prepare yourself for an enthralling odyssey filled with captivating narratives that inspire and motivate. You’ll walk away empowered, energised, and equipped with the tools to navigate change with confidence, make choices that feel good, and embrace courage in the face of life’s challenges. You’ll have your very own roadmap to becoming unshakable — ready to thrive, no matter what comes your way.

UNreasonable - Creative Courage in the Age of Conformity

The world doesn’t need more people following the script. It needs more people willing to rip it up.

In an age of rapid disruption and uncertainty, being UNreasonable is no longer a risk — it’s a requirement. It's about thinking differently, acting bolder, and breaking the wrong rules for all the right reasons.

This keynote is an invitation to stop waiting for permission and start leading the future.
Discover the four future-ready mindsets that will help you break convention and lead the future.

UNscripted – Expand your thinking, fuel creativity, and embrace unstructured innovation.
UNconventional – Challenge assumptions, break comfort zones, and reimagine what's possible.
UNbreakable – Build the inner resilience and courage to thrive in unpredictable environments.
UNstoppable – Execute bold ideas with clarity and conviction — even when the world says you can’t.

Packed with vivid storytelling, insights based in psychology, and unconventional wisdom, this keynote will leave you rethinking what's possible — not just for your work or your business, but for the future you're creating.
Because the future doesn’t belong to the reasonable.

It belongs to the courageous ones who dare to colour outside the lines.
It belongs to the UNreasonable.

The Brand Alchemy Method™ Transform Your Brand from Invisible to Irresistible

What makes a brand unforgettable? How do you create a business that becomes the most coveted name in its space — and sustain it?
In a world where consumers are more discerning than ever, building a powerful brand is no longer a choice; it’s a necessity. With the fast-evolving media landscape and shifting consumer behaviors, businesses need to be more than just visible — they need to be irresistible. Today’s consumers crave brands with a deep sense of purpose, authentic connections, and engaging communication that goes beyond transactions.

Branding isn’t just about being noticed; it’s about being chosen. While marketing may attract potential customers, branding is what makes them choose you. The strength of your brand determines whether your business thrives or fades into the background.

In this session, you’ll discover…
- The Brand Alchemy Method™, a practical methodology to create a compelling,
courageous, and impactful brand strategy.
The ten essential elements of becoming the “go-to brand” in any industry.
- How to leverage AI to craft compelling content aligned with your brand
strategy.
- How to win the minds and hearts of strangers and turn them into raving fans.
- The art of storytelling and how to leverage a bold narrative to captivate your audience.
- How to communicate with clarity and confidence, crafting messages that
resonate with the right audiences.
- Practical examples, including from Franziska’s own successful, “tattoo-able” brands.

Join renowned entrepreneur and brand strategist Franziska Iseli as she reveals her proven strategies for building brands that people don’t just recognize — they want to be a part of. With real-world examples from her own ventures — two of which have become so iconic that fans have them tattooed — Franziska will show you how to elevate your brand through the art of bold branding.

The Marketing Ecosystem™ A Smarter Way to Grow Your Business with Clarity and Confidence

So many business owners have a scattered approach to marketing, which means that they are not getting a great return from their efforts. The Marketing Ecosystem™ framework changes all that. It’s the essential blueprint every business needs to ensure that all marketing efforts — online and offline — work seamlessly together, creating a system that fuels growth, generates better returns, and brings consistency to your strategy.

Key Takeaways From This Workshop:
- Maximizing Returns Across All Marketing Channels: Learn how to make every marketing effort count by aligning online and offline strategies for maximum impact.

- The Four Marketing Funnels Every Business Needs: Understand the crucial funnels that every business must build to attract, nurture, and convert leads consistently.

- Choosing the Right Marketing Strategies with Confidence: Say goodbye to feeling overwhelmed. We’ll help you choose the strategies that align with your unique business goals and target audience.

- Building a High-Impact Marketing Machine and Leveraging AI: Get hands-on insights into creating a marketing system that adapts with the latest trends and innovations, ensuring you stay ahead of the curve.

- The Core Metrics for Growth: Discover the key metrics to track for a clear picture of your performance, helping you adjust and grow strategically.

Thousands of entrepreneurs and business owners have transformed their marketing approach with the Marketing Ecosystem™. You’ll walk away with your personalized ecosystem mapped out and ready to implement, so you can start driving growth with clarity, consistency, and renewed focus.
Media
Feedback
Franziska was a fabulous addition to our Strategic Entrepreneur conference. She is relevant. She is funny. She had tremendous positive energy. But most of all, she had easy to apply communication and marketing wisdom that really helped the +500 entrepreneurs in the room. I'd recommend any SME conference organizer to hire her, our audience loved her. The Fortune Institute

I wasn't sure what to expect in Franziska's Courage Map workshop. As a business owner, I've read a lot about courage, risk, and overcoming fear and doubt. Franziska not only shared a different perspective but her life experiences, which transformed these concepts into actions I could take away and start to apply. I loved her storytelling and I took copious notes on the different topics. Many in the room were taking notes and taking screenshots of the slides. I highly would recommend the Courage Map workshop to any organisation and event organiser.

CauseLabs

I loved Franziska's talk on courage and resilience at the EO Global Leadership conference. She's so humble and strong at the same time. She takes her audience with her on her extraordinary journey packed with major life topics and value for the entire crowd.

Amsterdam Heritage

I had the most amazing opportunity to meet Franziska in Seoul at the EO Women’s Summit. As soon as I heard her speak I was completely immersed in her story. She took us with her on her journey in the most natural and honest way. We laughed and learned and worked, all at the same time. It was an incredible learning experience. I would love to see her speak again. Thank you for sharing so much of you with us Franziska.

DISCOVERme

Franziska’s story is inspirational. Listening to her, I felt a renewed sense of energy and determination to break boundaries. It’s rare to find a story that genuinely ignites your passion, and Franziska’s message is a testament to her incredible zest for life. Her enthusiasm was contagious, filling the room with a vibrant energy that motivated all of us, an already accomplished group of leaders, to push beyond our limits and explore new horizons. She doesn’t just tell her story; she lives it with a passion that is truly illuminating.

FiftyFlowers.com

I saw Franziska present at the Global Leadership Conference in Cape Town. She was phenomenal and captivated the room. I could see people taking notes, I did! Would highly recommend her as a speaker.

ASKShivani
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