Today's PR disasters move super-fast and in a media environment that easily ambushes brands and companies. Got a problem with social media? Facing hostile stakeholders? Staff behaving badly online? Facing a product recall or brand disaster?
Today's companies are too often unprepared, unconvincing and vulnerable. And PR veteran Gerry McCusker says they really shouldn't be.
Gerry literally wrote the book on PR Disasters and presents a no-BS and practical approach to the reputation management game. He's a go to' expert media source when crises beset companies.
He is an internationally acclaimed author and a sought-after media commentator for issues management and reputation management.
Why book him? Great accent. Wisdom with wit. BS-free approach.
McCusker is able to capture attention, impart knowledge and maintain audience engagement, and has presented seminars on crisis management, crisis training and PR disasters at conferences in Australia, Dubai, Hong Kong, Kuwait, New Zealand, San Diego, Singapore.
His experience spans diverse industry sectors including Agri, Dairy, Education, Energy, Finance, Healthcare, Infrastructure, Media plus Oil and Gas.
And his company built Australia's first home grown crisis simulation portal called The Drill. www.thedrill.com.au
Talking Points
Tough-to-Love Brands (and effective communications)
Not all brands are created equal (especially on social media). If you work for a government, issues-rich or imposting brand, you'll love Gerry's myth-busting presentations around online branding and repute.Tough-to-Love Brands (and effective communications)
PR Disasters author and expert Gerry McCusker now documents and explains the phenomenon of brands we love to hate. Many organisations fool themselves that customers and stakeholders actually value - and so engage fairly - with their brand. Don't be a fool!
Just ask yourself; does your brand or business:
¢ deny
¢ enforce
¢ govern
¢ legislate
¢ licence
¢ patrol
¢ prohibit or
¢ tax?
If so, there's a preset repetitional DNA that prejudices how you're perceived. And also, how people will engage with your brand. McCusker's fresh perspective on the PR and branding business informs key questions including:
How should tough-to-love brands engage online?
What is the role of an unlovable brand on social channels?
How can these brands better influence perceptions and PR?
How your brand must lose its addiction to soliciting friends, likes and loves.
Gerry McCusker is an IABC, all-star speaker and BS-free voice on corporate communications.
Video
Gerry McCusker | Online Reputation Management
Gerry McCusker is an expert in Online media, PR /marketing communications and training consultancy helping brands, organisations and individuals monitor and maximise their online presence. Today's PR disasters move super-fast and in a media environment that easily ambushes brands and companies. Got a problem with social media? Facing hostile stakeholders? Staff behaving badly online? Facing a product recall or brand disaster? Today's companies are too often unprepared, unconvincing and vulnerable. And PR veteran Gerry McCusker says they really shouldn't be.Gerry McCusker - Conference speaker on social media, PR and reputation
Today's PR disasters move super-fast and in a media environment that easily ambushes brands and companies. Got a problem with social media? Facing hostile stakeholders? Staff behaving badly online? Facing a product recall or brand disaster? Today's companies are too often unprepared, unconvincing and vulnerable. And PR veteran Gerry McCusker says they really shouldn't be.Social media keynote - Gerry McCusker
"What is social media?" Keynote speaker and PR expert Gerry McCusker presents and advises on PR, social media marketing and social media monitoring. Fact is, he's the guy that TV, press, radio and conference audiences rely on for insights into Online Reputation, social media for business and also social media strategy. A true motivational keynote speaker for your next corporate event or digital media training day...Gerry was one of the top scoring speakers at the FroComm PR Summit in Sydney, May 2008. Gerry's style and outgoing personality was a great hit with delegates; as was his knowledge of public ... keep reading FroComm, Sydney
Gerry injected both great humour and energy into our statewide public affairs forum. He was generous with his time and tailored his presentation squarely at our health oriented audience. As a direct result of Gerry's call to arms, we have established a working group to extend our knowledge of new media in ways that will better meet the challenges of communicating with our stakeholders into the future.
Those of you who were lucky enough to witness Gerry McCusker's wonderfully entertaining performance at Public Relations Institute of Australia's conference in Canberra last October will remember it as one of the most popular, standing-roomonly presentations at the national conference.
Gerry McCusker is one of the most insightful and extraordinarily entertaining speakers on the practice of public relations that I've ever seen. If I see his name on a speakers list for an event, I will either attend or recommend it to my colleagues and clients.
Gerry was really good and hit the perfect spot for the group. I was very happy with that session and some of the preliminary feedback seems to suggest that the participants valued it as well. I would definitely recommend him.
