Jess Hatzis is the co-founder and CEO of Willow & Blake, an agency that specialises in creating and building brands from scratch.
She is also the co-founder and CMO of the iconic and disruptive global skincare brand, frank body. In 2016 Jess was named in Forbes 30 under 30.
Current Work:
Willow & Blake has played a pivotal role in building some of the world's best-known startups and direct-to-consumer brands and works in a studio capacity with some of the world's best-known organisations; BMW & Google.
frank body was born three years later as an experiment to see what could be achieved when they retained full end-to-end control of a brand, enabling them to build a strong and cohesive experience for consumers with a strong focus on language; knowing too well the capacity words and tone have to make or break a brand.. The rest as they say is history; frank body now has offices throughout the world and a recent valuation of over $100m.
Jess is also an ambassador for the Australian Literacy & Numeracy Foundation; an organisation dedicated to raising language, literacy and numeracy standards throughout Australia, focusing on First Nations people.
Jess is passionate about supporting women in the workplace and proudly sits at the helm of two businesses whose board of directors consist of a minimum 50% female seats. This, to Jess, is crucial to leading a strong, female-led workforce and the next generation of women in leadership.
Jess is prouder of nothing more than her daughter and like every parent, spends each day just trying to drink her coffee while it's host.
Talking Points
Personal Branding
Building your personal brand online authentically (and without giving you the ick) is key to unlocking your next phase of growth. Win more clients, grow revenue and create a life you love by investing in yourself. We dive into what personal branding is and what it can This topic can also be adapted for teams who are invested in a company's growth.Personal Branding
Key Takeaways:
- Practical strategies for building your personal brand
- Case studies and tips from people who have built their personal brands
- Tips for overcoming self doubt and fear of being seen
Designed for: Agencies, GMs, sales teams, marketers, anyone in growth roles, founders, entrepreneurs, freelancers, job seekers.
Portfolio Careers
Rather than have our work schedule filled by a singular project or full-time job, we diversify like an investment fund, with varied interests and income from multiple streams. A portfolio career is about never ending growth, discovery and fulfilment and most of all; financial freedom and flexibility.Portfolio Careers
Key Takeaways:
- An overview of the portfolio career concept and it's benefits
- Tips on how to get started, develop your offering and create income streams
- Skills to develop for a successful portfolio career.
Designed for: Freelancers, entrepreneurs, parents returning to work, graduates, executives.
Core Values and Living Authentically
You may call them your guiding principles or your authentic code. To me they are the “why” of my life.Core Values and Living Authentically
They define how I make decisions. They define what I do with my work life and my spare time. It’s how I make impact on those around me. It’s what gives my life its unique meaning.
Key Takeaways:
- Step by step guide to identity your core values
- Strategies to identify when you're living out of alignment
- Understanding the ego
- Clarifying your north star
- What to do when you're in a rut
Designed for: Freelancers, entrepreneurs, growth seekers, graduates, inspirational or motivational conferences.
Overcoming limiting beliefs
Imagine waking up tomorrow with the absolute certainty that you cannot fail. How would that change your decisions? What dream would you finally pursue? Most of us stand at the edge of our comfort zone, heart racing, dreams within reach, yet held back by that familiar whisper of doubt. It’s the moments when our greatest aspirations feel just beyond our grasp, separated only by that persistent fear of failure that keeps us tethered to the safe and familiar. Learn how to move beyond your limiting beliefs to achieve your dream life and career goals. Overcoming limiting beliefs
Key Takeaways:
- Tips to identify the root cause of fear and limiting beliefs
- Strategies to overcome fear and limiting beliefs
- How to develop a mindset of guaranteed success
- How to take aligned action to achieve your goals
Designed for: Executives, freelancers, agencies, sales teams, motivation/inspiration style conferences.
When the Playbook stops working
How to revive a dying brand by learning from the 2010's DTC boom; what went wrong, what went right and how to navigate times of instability or failure. Learn from a founder who has created over $1b worth of consumer brands across a variety of sectors all over the world.When the Playbook stops working
Key Takeaways:
- A deep dive into the millennial DTC brand boom
- How to overcome stagnating revenues
- How to invest in brand building to improve all metrics including revenue and performance marketing
Jess had a great way of being relatable and professional at the same time, She was very engaging and everyone said they felt inspired after the session. ... keep reading MightyHive AU Pty Ltd
