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speaker

Kirryn
Zerna

Communications & Connection Expert

Unlock that spark of connection that fuels the world’s best leaders, teams & brands.

Profile

Kirryn Zerna is a renowned keynote speaker, LinkedIn Top Voice in Communications, and author of 'The Stand Out Effect.' With over 20 years of experience, she advises organisations and leaders on the latest branding, communication, and connection trends. Through her transformative keynote and workshop series, 'The Connect Effect,' she empowers leaders, teams and brands to relearn the art of deep connection in a digital world.

One of the biggest challenges organisations face today is the impact of the digital world on the depth and resilience of our connections – both with customers and within the business. Technology and AI have revolutionised communication, bringing global teams closer together, customer engagement at our fingertips. And yet, many of our leaders and teams are struggling to build deep connections in this digital landscape.

Kirryn Zerna is an award-winning keynote speaker, a LinkedIn Top Voice in Communications, Non-Executive Director, and author of The Stand Out Effect. Drawing on 20 years as an experienced communication professional, with postgraduate degrees from Australia’s leading universities, Kirryn has made a name for herself advising organisations and leaders from a diverse range of industries on the latest branding, communication, and connection trends.

Through her latest keynote and workshop series, The Connect Effect, Kirryn Zerna will take your audience on a powerful journey to relearn the art of deep connection in a digital age. Explore this huge opportunity to use digital channels to exponentially increase innovation, reach customers all around the world and revitalise culture. It’s about bringing the best of human connection with the best of technology to cultivate deeper and more impactful connections with customers and teams.

Organisations that look to Kirryn’s expertise include Australian Radio Network, Carsales.com.au, Housing Industry Australia, Thermomix, John Holland, Fundraising Institute Australia, Westpac, NSW Government. And she would love to help you create a remarkable and unforgettable experience for your next event.

Expertise
Talking Points

The Connect Effect: The Art of Deeper Connection in a Digital World

One of the biggest challenges organisations face today is the impact of the digital world on the depth and resilience of our connections – both with customers and within the business.

Technology and AI have revolutionised communication, bringing global teams closer together, customer engagement at our fingertips. And yet, many of our leaders and teams are struggling to build deep connections in this digital landscape.

The Connect Effect takes you on a powerful journey to relearn the art of deep connection in a digital age. Explore this huge opportunity to use digital channels to exponentially increase innovation, reach customers all around the world and revitalise culture. It’s about bringing the best of human connection with the best of technology to cultivate deeper and more impactful connections with customers and teams.

In this interactive and action-oriented session, audiences will learn:
• Trust: Discover the keys to spark authentic rapport, whether the first interaction occurs online or in person. Turn initial attention into meaningful engagement, creating a continuous cycle of opportunity.
• Tribe: Develop the rhythms and rituals that fast-track rapport for our new world of hybrid, globally diverse, digital teams, overcoming the digital communication divide.
• Thrive: Learn how to repair and strengthen connections when disconnection inevitably occurs. Embrace disconnection not as a failure, but as a chance to forge deeper, more resilient connections with customers and within your teams.

Gen What? Engaging Your Multigenerational Team in a Digital Age

Does it sometimes feel like it’s lost-in-translation with your team (or your clients) when it comes to communication and collaboration? In today's rapidly evolving landscape, driven by disruptive technologies, shifting work dynamics, and the turning tide of generational change (hello Gen Z), there’s an urgent need to redefine the way leaders, teams, and brands connect and communicate.

In this inspiring and immensely practical session, Kirryn Zerna draws on her deep expertise in corporate communications and human connection to guide you through the nuances of leading a workplace that spans five generations. You'll also learn how to integrate these insights into your event planning process.

What you can expect to learn:

• Effective Communication Strategies in a Digital Age: Discover techniques to bridge the communication gap between different generations within your team, both in-person and online.
• Building Trust in Hybrid Environments: Learn how to foster trust among team members and clients, ensuring a cohesive and collaborative work environment in both physical and virtual spaces.
• Implementing Rhythms and Rituals: Understand the importance of establishing consistent practices that promote unity and efficiency in a hybrid workforce.
• Adapting to Change with Technology: Equip your team with the skills to quickly adapt to changing circumstances and deliver exceptional outcomes, leveraging digital tools and platforms.

The Stand Out Effect: Stand Out Brand Strategies in the Age of Online Influence

The brands standing out in today’s crowded marketplaces are doing something different. It’s no longer just about having the biggest budgets or the largest followings.

So, how can your business differentiate itself in this complex and noisy space? How can you create compelling content that connects with customers without compromising your brand identity? The key is to find your own style, make your mark and cultivate deeper customer connections.

In this hands-on and fun session, audiences will learn:
• Latest trends to stand out and get noticed online, from TikTok to video to Artificial Intelligence.
• Three key elements of the Stand Out Effect to unlock your stand-out marketing strategy that deeply connects with your customers
• A practical hands-on session to demystify the wonder of content creation and customer savvy marketing strategies. Get ready to create in your seats and take your marketing to the next level!

Length: 60min – 90min keynote or half or full day workshop.
Perfect for: Franchise Groups, Small Business networks, Membership associations


What others have said about this session:

“It was fantastic to work with such a professional speaker at our recent conference. Generated a lot of conversation for our brokers.” Head of Learning Aussie Home Loans

Become Your Best Influencer: Blueprint for Building an Influential Leadership Brand

Become Your Best Influencer’ is a dynamic keynote (or workshop series) that equips leaders with the skills, tools, and strategies they need to harness the power of influence and cultivate high performance in the workplace.

From building better relationships to revitalising workplace culture, this program provides a comprehensive guide to becoming a confident, influential leader who makes a lasting impact.

During this practical and empowering session, delegates will discover:
• The three key elements to create a powerful first impression that inspires others to follow their lead
• Irresistible storytelling strategies for influence, and
• How to build strong and resilient relationships that lead to better results, relationships, and a better workplace.

Length: 60min – 90min keynote or workshop series
Perfect for: Leaders, Women’s Events, Sales Leaders

What others have said about this session:
“Kirryn’s knowledge, skill and passion was evident as she facilitated a highly engaging, valuable session which allowed us to walk away with practical frameworks that our team will now use in our everyday.”
Organisational Development Partner, Woolworths

Conference MC / Host

Kirryn Zerna would be delighted to work with you as the host (in-person or online) for your next event.

What makes Kirryn a great host for your event? She will:

Truly listen to what your vision and objectives are for the event, and helps you make it an amazing success.
Help craft a narrative arc for the event, from the opener to the close.
Keep the audience engaged, inspired to action, and entertained the whole time.
Help make every moment in the pre, during and after the event calm, creative and collaborative!
Media
Feedback
Kirryn recently spoke at our Thermomix leadership conference. Her fantastic keynote session was insightful, engaging and delivered the outcomes we were hoping for. She was a delight to work with in all aspects and we'd highly recommend her. Thermomix Australia & New Zealand

Kirryn was a wonderful speaker and facilitator at our HIA National Conference. Her session was interactive, informative and energising. She was lovely to work with and I’d recommend her as a speaker.

Housing Industry Australia

Kirryn recently presented at our NSW Women in Credit luncheon to over 180 delegates. Her presentation was fun, interactive, and inspirational.All feedback received from the delegates has been really positive. I only wish we had booked her to speak for longer!!

Australian Institute of Credit Management

Every time I have worked with Kirryn Zerna, she has exceeded all expectations. Kirryn has gone above and beyond to understand the background of the program she is facilitating for. No request is too hard to manage.

Department of Education NSW

She helped to keep the online audience engaged the whole time. She is both incredibly professional and fantastically warm at the same time, making our delivery so much easier.

Fundraising Institute Australia

It was fantastic to work with such a professional speaker at our recent conference. Kirryn was part of a successful TED talk style segment in front of more than 600 brokers, who can be a hard audience. Her session generated a lot of conversation with brokers looking to do things differently and also our HO team on how we can support our brokers.

Aussie Home Loans
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