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speaker

Kristina
Karlsson

Founder and Creative Director of kikki.K.

Profile

Much loved the world over, Swedish-born Kristina Karlsson is the Founder and Creative Director of Dream Life - an inspiring & empowering brand turned global movement.

After growing up on a small farm in Sweden, at the age of 22 she found herself in a new country, half a world away from family and friends, with little money and no idea what to do with her life.

So, what was a girl to do? Imagine what her Dream Life could look like – write her dreams down on paper - and then make them happen.

Kristina sold all she owned to create & build globally loved Swedish design & stationery business, kikki.K - from the ground up, to have: 120 award-winning retail stores in 5 countries; a passionate team of ~1,500; a reputation for innovation & service excellence; an online store serving stationery & design lovers in over 150 countries …and total revenue of around $650m.

After a tumultuous experience thru the COVID-19 pandemic - with forced closures of her stores - Kristina lost control of kikki.K and parted ways in heart-breaking circumstances. A riveting story with many learnings. She has since bounced back - on a mission to inspire & empower 101 million people worldwide to discover and chase their dreams.

Expertise
Talking Points

Lessons from growing & losing a $650M Business... and starting again with a smile

History is peppered with the real-life stories of people who have broken the mould – dreamed up a new future – and gone on to make those dreams reality. Kristina is one of them, and in this engaging and raw presentation, she shares the key business & personal lessons she learned along the way - from business success to failure – and starting again, with a smile.

- Many organisations and people focus on goal setting – based on the constraints of what they see as their every-day realities. Kristina takes them to a new level – beyond constraints – to tap into their hearts as well as their minds in an unconstrained and powerful way.
- A great way to start strategy or planning sessions – or if you need to shake up and inspire your people to consider new approaches.
- As a valuable add-on, Kristina can facilitate her powerful and now famous 101 Dreams Workshop for you after the keynote, so people leave with dreams written on paper. Excited and ready to action. Personal, team, business, or all the above.

Who this is for:
- Organisations and individuals who want to break open their thinking beyond the status quo.
- As a highly relatable human-interest story – with- universal learnings for all - Kristina’s presentation is appropriate and relevant for audiences from the C-suite through entire organisations, departments & teams.
- Can be customised for specific audiences

Key Takeaways:
- A sense of self-belief that comes from “If she can do it, I can too”.
- Real life ‘insider stories’ from one of the worlds most loved brands – creating talkability, interest & buzz.
- Inspiring & practical learnings.
- When combined with Kristina’s 101 Dreams Workshop: Participants take away a long list of dreams written on paper – with the Top 3 identified – and a list of the 7 most important actions required to make each of them a reality.

101 Dreams Workshop

Duration: 2.5 Hours

This highly productive hands-on workshop will leave participants inspired and with a long list of dreams written on paper – with their top 3 identified – and a list of the first 7 most important next steps required to make them a reality.

- Drawing on her personal experience writing her dreams on paper in her early twenties, and then making them happen, the learnings she made researching and writing her best-selling book about the power of dreaming and her knowledge as a global thought leader on the power of dreaming – Kristina runs a hands-on workshop to help audiences discover their dreams (business, team, personal or all) and to create an action plan to go get them.

- The workshop takes participants through a creative approach to goal setting and strategy development – beyond constraints – to tap into their hearts as well as their minds in a powerful way.

- A great way to start strategy, team building or planning sessions – or if you need to shake up and inspire your people to consider new approaches.

WHO IS THIS FOR:
- Organisations and individuals who want to break open their thinking beyond the status quo. Suitable for small or large groups of people.
- Kristina’s 101 Dreams Workshop is appropriate and relevant for audiences from the C-suite through entire organisations, departments and teams.
- Can be customised for specific audiences.
- As a follow-up, Kristina is available to coach your best people 1-to-1 or in small groups.

Key Takeaways:
- A practical and repeatable process for dreaming as a business (or personal) innovation tool.
- A long list of dreams written on paper – with the Top 3 identified – and a list of the 7 most important actions required to make each of them a reality.
- A sense of self-belief that comes from “If she can do it, I can do it”.
Media
Feedback
Kristina Karlsson was a wonderful speaker. She came prepared with her talk and tips in mind for the type of audience she had been briefed about. She outlined that it wasn't all plain sailing, that it was hard work with long hours but working for yourself and making a success from it was a fantastic feeling. Kristina connected with our guests and the feedback has been extremely positive. Very pleasant to deal with and nothing was too much trouble, we would highly recommend her as a speaker. Maroondah City Council
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