Matt Britton is a world-renowned expert on the impact of tomorrow’s consumer on the leading brands of today. Over the past two decades, he has provided invaluable consultation to more than half of the Fortune 500 on the influence and impact of Millennials and Gen Z. Currently at the helm of Suzy, a pioneering consumer intelligence platform, Matt has facilitated a radical transformation in how brands garner real-time feedback.
Since 2016, under Matt's leadership, Suzy has garnered over $100 million in venture capital from prominent investors such as The Foundry Group, Bertelsmann Digital Media, H.I.G Capital, Tribeca Venture Partners, fashion mogul Kenneth Cole, and NBA superstar Kevin Durant. Global leaders such as Netflix, Coca-Cola, P&G, J&J, Citibank, Verizon, Nintendo, and Nestle count on Suzy to validate critical assumptions, conceive compelling new products, and construct effective marketing strategies.
Before making his mark with Suzy, Matt established MRY, a digital and social media marketing agency, in 2002. With his guidance, the one-person startup transformed into a global powerhouse with over 500 employees in a span of 14 years. MRY, known for its innovative marketing strategies and successful product launches for behemoths like Microsoft, Procter & Gamble, Ford Motors, Visa, and Google, was acquired by Publicis Groupe in 2011.
In addition to his impressive corporate achievements, Matt is also the author of the NY Times best-selling book, YouthNation. This publication serves as the definitive guide for organizations of all sizes looking to understand and leverage the power and influence of an unprecedented demographic, making its debut at #1 on Amazon's business book list.
Talking Points
Redefining the Educational Landscape in the Age of Artificial Intelligence
Artificial Intelligence (AI) is not just an emerging technology but a transformative force reshaping every facet of society, Matt Britton's recent keynote on the "AI Infusion" offers a compelling glimpse into the future. Britton, a consumer intelligence expert and the brains behind the platform Suzy, took the stage to share his insights on how AI is revolutionizing the way we learn, work, and innovate. The keynote, titled "Redefining the Educational Landscape in the Age of Artificial Intelligence," delved into the heart of AI's impact on our daily lives and its inevitable influence on the educational landscape.Redefining the Educational Landscape in the Age of Artificial Intelligence
The talk not only shed light on AI's role in reshaping industries but also underscored the urgent need for a new skill set for the workforce of tomorrow. Britton commenced by addressing the "AI and Tech Hype Cycles," emphasizing the exponential rate at which AI is advancing. He drew a compelling parallel between the pixelated streaming videos of the year 2000 and today's AI capabilities, predicting that the once-obvious divide between AI and human intelligence will soon blur into indistinguishability. This rapid development, Britton argues, places significant pressure on educational systems to prepare students for a world where AI is ubiquitous. Navigating the "Sixth Wave" of innovation, Britton highlighted the unique opportunity AI presents, akin to the dawn of the internet. Yet, unlike the internet, AI's accessibility doesn't necessitate deep technical expertise, thus democratizing innovation.
Despite the transformative nature of AI, Britton urged the audience to recognize both its potential and the ethical and legal quandaries it introduces, such as the debate around generative AI and data ownership. A critical aspect of Britton's address revolved around the "Power and Potential of AI," where he illustrated how generative AI has made technology tangible for everyday users. He cited the New York Times' lawsuit against OpenAI as an example of the legal complexities that accompany the rise of AI. Nevertheless, Britton conveyed an optimistic view of AI's ability to aid personal development and streamline tasks, which he exemplified through his own creations, the Matt Britton Health Bot and Content Bot.
Turning to the "Impact of AI in Education," Britton envisaged a future where AI not only transforms the classroom but also alters the traditional role of educators. He anticipated a shift towards personalized education and the enhancement of critical thinking, ensuring that human creativity remains at the helm, even as AI propels us forward. In the final segments, Britton discussed "Improving Teaching With AI Technology," advocating for transparency and innovative teaching methods that integrate AI tools. He proposed engaging classroom strategies, such as using AI to summarize lectures, which could profoundly affect the learning experience.
Matt Britton's keynote serves as a wake-up call and an inspiration. It challenges educators, professionals, and businesses to adapt and thrive in the fast-paced world of AI. As we witness the convergence of AI with our professional and educational spheres, one thing becomes abundantly clear: the future is not just coming; it's already here. It's up to us to chart the course in this AI-infused tomorrow.
Unraveling the Power of AI in Real Estate
The world of Artificial Intelligence (AI) can often seem mysterious and complex, but Matt Britton, AI Expert keynote speakjer, is here to demystify it. In a recent keynote he delivered titled "Demystifying AI: Transforming the Realm of Real Estate With Matt Britton", he sheds light on the often misunderstood world of AI and its real-world applications in industries like real estate. Matt Britton, a highly recognized figure in the AI industry, offers an accessible walkthrough of AI's intricacies, breaking down its three key components: the database, the prompt, and the output.
Unraveling the Power of AI in Real Estate
Challenging the Highest Paid Person's Opinion with Data
In this keynote at the TMRE conference in Scottsdale AZ, Matt Britton discusses the impact of millennials on businesses and the consumer landscape. Here are ten things we learned from his talk:Challenging the Highest Paid Person's Opinion with Data
1. Millennials are slaying the HIPPO - the Highest Paid Person's Opinion. This phenomenon often prevents businesses from becoming data-driven, as decisions are frequently made on gut instincts rather than data.
2. The American Dream is transforming, with millennials shifting from suburban housing to urban living. This change affects auto sales, home sales, and retail.
3. Companies like Uber, Glam Squad, and Wag are tapping into the new consumer trend of urban living and convenience.
4. Collaborative consumption is changing the power dynamics between consumers and companies, with platforms like Rent the Runway offering a new way of accessing products.
5. Brands need to think beyond traditional outlets like Walmart and Target and consider innovative ways to reach consumers.
6. Voice technology, such as Amazon Alexa, is changing the way people interact with brands.
7. The future of brands and marketing lies in listening to consumers and staying on top of trends.
8. On-demand consumer intelligence tools like Suzy can help businesses make data-driven decisions and avoid relying on assumptions.
9. Companies no longer need to depend on long-form market research, as they can now get quick and accurate feedback from their target audience.
10. The pace of disruption in the business landscape is increasing exponentially, with the average age of a company on the Fortune 500 dropping significantly. Companies that put consumers first are more likely to succeed in this rapidly changing environment.
Instagram Killed The Television Star
Join us as we delve into the evolution of branding and advertising, particularly in the context of the selfie revolution and the rise of social media platforms like Twitter. Instagram Killed The Television Star
Discover how the 2013 Super Bowl blackout gave brands like Oreo the chance to create viral content, and how the selfie phenomenon transformed the way people use cameras and the advertising industry as a whole. We'll even break down the impact of Ellen DeGeneres' famous Oscar selfie on popular culture.
Finally, we'll explore the future of advertising and content, highlighting the differences between the two and how TV and social media have come full circle. Learn about the impact of platforms like Snapchat and Instagram Live on content creation and consumption, allowing people to be more genuine and authentic in their storytelling. We'll also touch on the future of TV advertising, envisioning a world where brands can programmatically buy ads tailored to individual preferences, and contemplate the potential disruption and opportunities that await the advertising industry.
Don't miss out on this fascinating journey through the world of television and advertising!
The Future of AI in Business: Opportunities and Challenges
Explore the transformative power of AI across various industries and how businesses can stay competitive in the AI revolution.The Future of AI in Business: Opportunities and Challenges
Key Takeaways:
- Understand the current and emerging AI applications across different sectors.
- Identify opportunities for AI-driven innovation and growth.
- Develop strategies to overcome common challenges in AI adoption, ensuring your business remains ahead of the curve.
Engaging Gen Z and Millennials in the Digital Age
Gain insights into the behaviours, preferences, and expectations of the Net Generation, with effective strategies to engage them.Engaging Gen Z and Millennials in the Digital Age
Key Takeaways:
- Learn key traits and digital habits of Gen Z and Millennials to tailor your communication and marketing efforts.
- Build brand loyalty among younger audiences through targeted engagement strategies.
- Adapt your business practices to meet the evolving expectations of the Net Generation.
AI-Driven Marketing and Customer Experience
Discover how AI is reshaping marketing through personalisation and predictive analytics, and enhancing customer experiences.AI-Driven Marketing and Customer Experience
Key Takeaways:
- Enhance customer engagement with AI-driven personalisation techniques.
- Utilise predictive analytics to anticipate and meet consumer needs, boosting sales and ROI.
- Create seamless and intuitive customer interactions across various touchpoints, leveraging AI to improve overall customer satisfaction.
Preparing for the Future Workforce: AI and Innovation
Discuss the impacts of AI on jobs and the workforce, and strategies to prepare individuals and organisations for these changes.Preparing for the Future Workforce: AI and Innovation
Key Takeaways:
- Understand the potential impacts of AI on job roles and employment trends.
- Implement workforce upskilling and reskilling strategies to remain competitive.
- Foster a digital-first culture within your organisation to leverage AI and drive innovation.
Ethical AI: Balancing Innovation with Responsibility
Address the ethical considerations of AI development and deployment, ensuring responsible use of AI technologies.Ethical AI: Balancing Innovation with Responsibility
Key Takeaways:
- Identify and navigate ethical challenges in AI deployment.
- Implement guidelines and best practices for responsible AI use, aligning with your organisation's values and regulatory requirements.
- Balance the drive for innovation with ethical accountability to build trust and ensure sustainable AI development.
AI for Social Good: Leveraging Technology for Positive Impact
Examples and case studies of how AI is being used to address social challenges and create positive societal impact.
AI for Social Good: Leveraging Technology for Positive Impact
Navigating the AI Ecosystem: From Hype to Reality
Cutting through the hype to understand the practical applications of AI and what businesses can realistically expect from these technologies.
Navigating the AI Ecosystem: From Hype to Reality
Video
Matt Britton | International Keynote Speaker | Speaker Reel 2024
Having delivered over 400 keynotes on 5 continents, Matt has quickly emerged as a go-to speaker on the impact of the new consumer for industry conferences, customer events, corporate offsites, and leadership summits. Get a front-row seat to the future with Matt Britton, a leading expert on Gen Z and AI-driven consumer behavior. As the CEO and Founder of Suzy, Matt has been at the forefront of understanding how the next generation and emerging technologies are transforming the way brands connect with their audiences. This speaker reel showcases Matt's powerful insights on how Gen Z, the first true digital natives, are rewriting the rules of engagement and how AI is revolutionizing everything from marketing strategies to consumer experiences. Matt dives deep into the unique mindset of Gen Z, exploring their values, expectations, and the ways they interact with brands in an increasingly digital and AI-driven world. He also highlights the critical role of AI in enabling brands to deliver personalized, real-time experiences that resonate with this influential generation. Whether discussing the impact of voice technology, predictive shopping, or the new status symbols shaped by social media, Matt offers a compelling look at what's next for businesses in the age of AI and Gen Z. Join the conversation that’s shaping the future, and learn how to stay ahead in a world where Gen Z and AI are the new powerhouses of change.Matt Britton: Millennial Expert, Keynote Speaker Reel (Gen Y, Generation Z)
Matt Britton is America’s leading expert on the millennial generation having consulted for over half of the Fortune 500 over the past two decades. Matt's unique ability to connect the dots between the new consumer culture of today and the business trends of tomorrow is what separates him and offers unique value for his clients. Matt's best-selling book titled YouthNation, which debuted at #1 on Amazon's business book list has created the modern day roadmap for corporations large and small alike to approach a generation with power and influence unlike any other emerging demographic in history. In 2002 Matt founded MRY, a digital and social media marketing services agency, which he would grow from a one-person startup to a global powerhouse with over 500 employees. Over the course of Matt’s 14-year career at MRY, the agency he founded helped prominent Global corporations including Microsoft, Procter & Gamble, Ford Motors, Visa, and Google develop innovative strategies and successfully launch products aimed at the Millennial Generation. In 2011, MRY was acquired by the Publicis Groupe. In 2016, Matt joined CrowdTap as CEO. a company he incubated and spun-off from MRY in 2011. In 2017 Crowdtap was renamed as: Suzy. Through Suzy, a consumer intelligence platform which is being touted as 'Siri for brands', Matt and his team are bringing the voice of real consumers directly to brands at scale and at the speed of culture. Suzy helps companies like Netflix, Coca-Cola, P&G, J&J, Citibank, Verizon, Nintendo & Nestle, among others, validate critical assumptions so they can focus on creating compelling new products, developing effective marketing strategies, and validating direct offers that increase conversion, improve path-to-purchase and drive growth. Suzy has secured over $15 Million in Venture capital to date from investors that include The Foundry Group, Tribeca Venture Partners, fashion icon Kenneth Cole & NBA star Kevin Durant.Matt Britton: Keynotes Universo Totvs In Sao Paulo: Highlight Reel
Having delivered over 200 keynotes in 5 continents over the past 3 years, Matt has quickly emerged as a go-to speaker for industry conferences, customer events, corporate off-sites, and leadership summits.Unraveling the Power of AI in Real Estate with Matt Britton | Live Keynote
