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speaker

Michelle
Bowden

Communicating with influence for results.

Profile

Michelle Bowden works with organisations that want persuasive people who communicate clearly, smash their sales results, and generally achieve more.

SUCCESSFUL companies are made up of PERSUASIVE people.

Based on thousands of hours of global research, Michelle can show you there is a gap in the way your people persuade your customers, prospects and decision makers.

Once you fill that gap, it will increase how often they hear the word ‘yes’!

An idea is just an idea until you persuade someone to support it, fund it or endorse it.

Expert, Passionate. Generous. Hilarious! These are just some of the words used to describe Michelle Bowden, CSP.

Michelle has been an authority on persuasive communication in business for the past 2 decades and owns the space with two best-selling books on the subject.

Michelle will have your audience learning, laughing and importantly remembering what they have learnt so they can implement it for years to come.

Book Michelle for your next conference or event and you’ll experience impact and value that lasts long after she’s walked off stage.

Expertise
Talking Points

How to Persuade: the psychology of persuasion at work

MICHELLE BOWDEN WORKS WITH ORGANISATIONS THAT WANT PERSUASIVE PEOPLE WHO COMMUNICATE CLEARLY, SMASH THEIR SALES RESULTS, AND GENERALLY ACHIEVE MORE.

As a business professional there is nothing more important than the art of persuasion. You rely on your persuasive abilities to win business, develop productive relationships, and drive results. So, … How Persuasion Smart are you?

Based on thousands of hours of global research, Michelle can show you there is a gap in the way your people persuade your customers, prospects, & decision makers.
Once you fill that gap, it will increase how often they hear the word ‘yes’!
An idea is just an idea until you persuade someone to support it, fund it or endorse it.

Key Take aways
- Learn that we are all persuaded in different ways, and this should affect your approach when attempting to persuade and influence.
- Understand your strengths and weaknesses when it comes to persuading people.
- Extend your persuasive reach and appeal to all 4 persuasive types.
- Learn best practice techniques for engaging and persuading your stakeholders, no matter their persuasive preference or style.
- Quickly build rapport with your stakeholders in person and in writing.
- Manage conflict respectfully and for results.
- Command attention and respect from people from the start.

Persuasion is the NEW Influence

Contrary to popular thought, true leadership isn’t about exerting influence— influence can be coercive. True leadership is about mastering the art of persuasion. In this dynamic and empowering keynote, Michelle Bowden CSP reveals how great leaders inspire action, foster collaboration, and drive results by persuading with integrity and confidence.

Drawing on the proven techniques from her best-selling book How to Persuade, Michelle will teach you how to:

Build trust and credibility with ease.
Understand and connect with any audience.
Communicate with clarity, confidence, and conviction.

Overcome resistance and turn “no” into “yes.”

Packed with practical strategies, real-world examples, and Michelle’s signature energy, this dynamic and interactive keynote, based on her best-selling book How to Persuade, brings laughter, sharp insights, and practical exercises that stick. Michelle empowers leaders to master persuasion, inspire action, and drive real change—leaving you equipped and inspired to lead with purpose, influence, and undeniable impact.

Key takeaways include any or all of the following:
- Using persuasive types to boost collaboration.
- Building trust and credibility at lightning speed.
- Crafting messages that inspire and motivate.
- Effortlessly overcoming resistance.
- Balancing emotional and logical approaches.
- Practicing active listening to enhance empathy.
- Adapting strategies for any leadership scenario.
- Leading with ethical persuasion for lasting impact.
- This session is not just a talk— it’s a hands-on experience where leaders practice resolving their real-world challenges, leaving ready to implement persuasion techniques that actually work.

Yes! The Art of Persuasive Pitching

LET’S FACE IT, THERE’S NO BETTER WORD IN SALES THAN, ‘YES’!

Unfortunately, salespeople face countless obstacles—hesitant prospects, tough objections, fierce competition, long buying cycles, and even colleagues in other departments letting them down.

This keynote is your real-time solution to overcoming those challenges.

In the room, Michelle Bowden—an expert pitch coach who has helped her clients win billions of dollars in deals over the past 26 years—will show you how to pitch ideas and solutions with clarity, confidence, and conviction, transforming resistance into agreement and closing deals faster.

Packed with actionable techniques from her best-selling book How to Persuade, this session teaches you how to:
- Build trust and credibility with prospects.
- Structure your pitch to resonate with any audience.
- Overcome objections and turn hesitation into agreement.
- Navigate internal challenges and keep deals on track.
- Be that fascinating salesperson who is memorable for all the right reasons.
- Close the deal with a compelling, persuasive approach.
- With Michelle’s signature energy, engaging stories, and practical exercises, your team will leave inspired and equipped to hear “yes” more often, win more deals, and exceed their sales targets.

Speak Up & Influence People

WE INFLUENCE PEOPLE EVERY DAY OF OUR LIVES. SOMETIMES WE WIN. SOMETIMES WE LOSE.

If you’ve ever thought you’d like to improve the way you communicate with the people around you so your relationships become easier…

If you’ve ever thought there must be a way to get people on side…

If you’ve ever wished you didn’t have to influence a stakeholder because you weren’t quite sure of the best way to say it…

Or you just want to hear the word “yes” more often in your life… you’ll love working with Michelle!

Speak Up and Influence People is a high energy, theory-based, interactive session that shows you that anyone can have the power to influence and the confidence to speak up in meetings, one-on-ones, emails and conversations and win every time.

Simply learn the 3 x Ps of Persuasion and have the right attitude. This is a fun presentation that will have your delegates laughing, learning and demonstrating a behavioural change.

What will you learn?
- Why do you need to take influence seriously?
- Grasp the concept of being ‘others focused’ at a whole new level.
- Know how to build deep, unconscious rapport with your stakeholders so they say, ‘yes’.
- Diffuse conflict or misunderstandings.
- Practice work-related scenarios and develop real-life responses.
- Gain a better insight into your current approach to persuasion and the impact on your relationships.

Persuasive Presenting

DISCOVER THE BEST-PRACTICE FORMULAS THAT GREAT COMMUNICATORS FOLLOW SO THAT YOU CAN COMMUNICATE CLEARLY & EFFECTIVELY AND STAND OUT FOR ALL THE RIGHT REASONS WHEN YOU SPEAK UP OR WRITE AT WORK!

Anyone, including you, can be a persuasive presenter. Michelle will teach you how to do it right NOW!

You’ll be able to engage, influence and achieve your results when you communicate, present and even write in business!

This is a bespoke session that will be tailor-made just for you!

How does it work?
Michelle Bowden owns the space in persuasive presenting in Australia!

She has hours and hours of content that will transform your people.

Michelle will conduct a thorough briefing call to elicit your pressing communication needs.

Then she’ll craft the perfect presentation for your team that ensures you fix your issues!

Examples of past successes: Creating Messages that Stick, How to GRAB an Audience’s Attention, STOP! Your PowerPoint is Killing Me!

Who is this for?
- Anyone who speaks or writes in business!
- In short - everyone!

Longer Workshops

MICHELLE IS ACTUALLY A PASSIONATE EDUCATOR!

So yes! Michelle would LOVE to deliver a half, or full day masterclass for you!

Michelle’s Masterclasses can be combined with a keynote presentation or facilitated as a stand-alone masterclass.

How does it work?
This is a bespoke session that will be tailor-made just for you!

Who is this for?
Anyone who speaks or writes in business!
In short - everyone!
Media
Feedback
"Wonderful! It was such a pleasure to meet you and have the opportunity to gain so much insight from your presentation at our Conference. In the weeks since, we have received so much positive feedback from the attendees who raved about how inspired they were and how beneficial your techniques are in relation to their daily lives!" Executive Assistant, Infrastructure, AMP Capital

Tremendous. The business leaders in attendance described your presentation as energetic, enthusiastic, passionate, practical and thoroughly entertaining with a deep understanding of your topic, a true expert in your field. We can put your material to use immediately. You were one of the best speakers we have had this year!

FLAME: Business Leaders

Michelle “ honestly I don't think today could have gone better! I couldn't be more pleased. My only regret is that we didn't get to do a full day with you “ as the content was sensational. You did well to jam everything into an hour. The feedback has been tremendous.

ProLoan

Michelle ran a fantastic 1-hour session via zoom for my clients who are CFOs and Finance Directors. She captivated the audience from the start. She really hit the mark with the content and audience and she was described as 'great, awesome, passionate, fantastic, worth listening to, informative, relevant, engaging and practical'. My clients were very impressed with the amount of practical information they could implement immediately. She is definitely someone worth listening to in an area that is so important.

Tobin McClintock

WOW! Completely life-changing. Michelle's ability to captivate from the start and provide practical tips you can use the minute you leave her session to build your confidence and your business is unparalleled. Highly recommended.

Spinify

We have won hundreds of millions of dollars of ongoing business using Michelle's strategic pitch formula and her 13-step presentation system. Her approach and content bridges cultures, gender, age and prior experiences. She has made a material positive impact on our business and our associates' capabilities and careers. This has translated into significant benefits for our clients. She always brings an impressive amount of expertise, fun and challenge to her work with us. Highly recommended.

Tata Consultancy Services

"On behalf the AMP PA Network Committee we would like to thank you so much for your engaging enthusiastic presentation at our PA conference. We were blown away by your energy and you certainly left us all feeling so empowered to take our communication techniques to the next level. We have already had such positive feedback on your session and hope that we can work with you again in the near future. We hope you enjoyed the session also."

Executive Assistant to Director of Customer Strategy & Experience, AMP

"A high-energy, entertaining speaker, Michelle sold selling to the 'sellers' during a recent presentation to the Australasian Promotional Products Association (APPA). Marketing and creativity is the bread and butter of our business, but Michelle was able to teach us a thing or two about the gentle (and subtle) art of persuasion. Michelle's knowledge of promotional products demonstrated her impressive commitment to research and the result was a memorable presentation that had many APPA members asking for more."

Interim CEO APPA

Time and time again, Michelle Bowden never fails to deliver a first class session! A sincere thank you Michelle, for being part of the Chartered Accountants Australia and New Zealand conference program in 2014. As always, a pleasure working with you. We put on over 50 Professional Development sessions across 5 conferences nationally and you were our top performing presenter for 2014. A brilliant and well deserved result! You produced a professionally delivered, engaging session with clear key messages and loads of energy and interaction. Our delegates loved it and it's no surprise they want to see you again!

PD & Programs Specialist, Lifelong Learning, Chartered Accountants ANZ
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