Mike began his career in the mail room of George Patterson advertising. He wanted to get into the media department. One morning before the Media Director came into his office, Mike donned a suit and got behind his desk. The Media Director walked in surprised and bellowed “who the hell are you??”. Mike replied with a smile, “I’m Mike Morrison and this is how I’m going to look when I’m in your department!”. The Media Director smiled, talked with Mike, and gave him an assignment. Mike worked until 4am and had a response back the following morning, not a week later as asked.
Being bold, taking a calculated risk and being persistent are keys to his story and innovation he believes.
In low growth settings, what if your competitors decide to embark on ai enabled innovation and gap your organisation?
Mike has had a thirty-year career in global advertising agencies, and seen all the pitfalls of “idea” based innovation. He is a fascinating speaker, and makes innovation tangible, strategic and doable.
If you would like to accelerate your stretch growth targets, then ask Mike who speaks with great inspiration and humour to come and challenge your organisation.
Talking Points
The creation of "Forever Class" organisations. - "Growth by Ai Innovation in low growth settings"
Learn the keys to the application of AI to unlock permanent innovation and create organisations that remain best in class always. The new Forever Class companies.The creation of "Forever Class" organisations. - "Growth by Ai Innovation in low growth settings"
Key Topic Points
1. Innovation not invention is the key to growth. It is moving from Hoover to Dyson, not burdening your organisation with having to invent the next iPhone. Many times it's the lens that we look at our organisations through, that reveals hidden "Black Light Opportunities". What are we capable of versus what are doing day to day?
2. Growth mindset vs a Fixed mindset. Many organisations stick to what they know. However, in a world moving as fast as ours, this is a strategy for negative growth. What if your competitors stole a march on you by embarking on innovation and making a material shift in their fortunes versus yours?
3. The innovation process has changed. Innovation comes with the perception of sitting in a boardroom with a whiteboard and post-it notes. Ai has changed the process and risk mitigation substantially.
4. Alternative futures to print new money. Innovation challenges organisations to consider alternative futures and often innovation can be a path to printing new money and value streams for organisations.
5. Innovation is not necessarily a new product. There are many forms of innovation that can increase the value of a company. You can innovate with people and succession plans, with pricing and new processes to activate both demand chains and build efficiency into supply chains.
Mike is a talented storyteller and thinker who will inspire and challenge your organisation to think big and become "Forever Class".
Video
Mike Morrison | Masking Mental Health at Work | Saxton Speakers
Mike has had an international career in multi-national advertising agencies on global duties as Chief Strategy Officer working on assignments in Seoul, New Delhi, London and New York . He was also Chief Sales Officer of Network Ten and since leaving advertising, he began to address his own mental health challenges. In 2020 he has written two coffee break books as he call them, 15-20 min reads, The Anxiety Society and more recently Survival of the Mentally Un-fittest, the impact of Covid 19 on work .Michael Morrison | Speaker Show Reel | Saxton Speakers
Mike Morrison is a Motivational Speaker & Founder of Black Light Principle. Mike has had an international career in multi-national advertising agencies on global duties as Chief Strategy Officer working on assignments in Seoul, New Delhi, London and New York . He was also Chief Sales Officer of Network Ten and since leaving advertising, he began to address his own mental health challenges.
