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Peter
Fisk

Author, marketing genius and the complete CEO.

The future isn't like the future used to be. Leaders need a new mindset to shape the future in our own vision

Profile

Peter Fisk is an inspiring business author, keynote speaker, business school professor and strategic advisor. With a physics degree he managed brands like Concorde, led a strategy consulting firm, was CEO of a 400 person organisation, co-founded a technology-based start-up. He now runs his own business, and more.

Current work

Founder of GeniusWorks, a future strategy consulting firm based in London, working with business leadership teams to help them explore their future growth. He combines a stretching, inspiring, methodological and collaborative approach to help teams achieve more together.

Works with the leadership teams of many innovative companies, including Aeroflot, American Express, Bayer, BNP Paribas, Bosch, Coca Cola, Coty, Disney, GSK, Koc, McKinsey, Microsoft, Nestle, Nordea, Pfizer, Proctor & Gamble, PwC, Red Bull, Samsung, Savola, UAE Government, Unilever, Virgin, Volkswagen, and many more.

Professor of Strategy and Innovation at IE Business School in Madrid, where he is also Academic Director of their flagship Global Advanced Management Program for senior executives. He combines leadership, strategy and innovation disciplines, driven by the challenges and opportunities a new world of technological change.

Director of Thinkers50 Global, bringing together the best ideas in the world for business, and ranks the world's top business thinkers. He also founded and hosts the European Business Forum, held each year in the Danish city of Odense, which has become “the Davos of business thinking”.

Previous experience

Author: Author of 7 business books including Gamechangers which explores the innovative business strategies of 100 companies, Creative Genius on strategic innovation inspired by Leonard da Vinci, People Planet Profit on sustainability, and Marketing Genius, how to accelerate growth. The books have been translated into 35 languages.

Expertise
Talking Points

Creativity: Rethinking business with Pablo Picasso

The New Marketing Agenda: From Alibaba to Zipcars

50 Strategies for Winning in an Economic Downturn

Becoming a Customer-centric Business

Einstein and Picasso Do Business Today

Winning for Customers in Good Times and Bad Times

Amazon to Zipcars: Shaping markets in your own vision

10 Strategies for Surviving and Thriving in Turbulent Times

50 Innovations that Changed our World

60 Minutes to Become a Marketing Genius

The Yin and Yang of Brands in Changing Markets

Feedback
Peter provided a fantastic start to the conference with his thought-provoking keynote, and continued to be an energetic chairman throughout the two day conference Management Centre Europe

Peter was inspirational. He combined deep insight into our changing world, with practical and innovative ideas for application

The Coca Cola Company

Peter told an incredibly provocative and compelling story of the new business world, and gave our delegates the inspiration and signposts to think and act differently.

Vistage International

Our delegates were given a glimpse of an exciting new world, where people and technology come together in new ways, and where there are threats and opportunity for all of us.

Visit Oslo

That was awesome. Peter engaged the audience with fantastic energy and content. He challenged our thinking, focused on our biggest issues, and left us inspired.

Meeting Professionals International
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