Richard
Keddie

Story-telling is the new now. Even though it is the oldest form of communication.

Story-telling practitioners have known this power throughout human history. Some civilisations have valued it, but the modern world relegated story-telling to entertainment. When in fact is it the most powerful and effective form of communication there is. It is the framework through which our brain evolved. It is natural to us.

Few story-tellers have such a vast breadth and depth of experience as Richard Keddie. His entertainment works are well known. Ride Like A Girl. Oddball. Hawke. Little Fish and many others. Twice were highest grossing Australian films. He has won numerous awards and accolades.

But behind the scenes Richard has also written and directed over 400 important social issue and change messages - Documentaries, and TV Ad campaigns from Your Rights At Work to the recent Early Leaning & Childcare Campaign which thus far has triggered 55 billion dollars in government commitments. He has played major hands in the comms of various political leaders, from Julia Gillard to Kevin Rudd. Made TV campaigns to save our farmland; to improve our schools; to saving the Barrier Reef and the Coorong; and freeing refugees.

Foremost is his ability to understand and connect emotionally with an audience. He knows story and he understands the mediums through which our stories are told.

If you think understanding and connecting emotionally with your staff and your market is important, and you want to add story-telling to your skill sets, then Richard is a most valuable and inspirational ally.