Every leader has a digital reputation - what does yours say?
"If your people aren't active online, you've already lost the talent war."
This is the stark reality every single organisation must address today: while there are now more than one billion LinkedIn users, fewer than 2% post every month. That means more than 98% of your professional assets are likely being wasted online.
Imagine the talent, ideas and commercial opportunities you would unlock - and the enormous value of that asset - if your people felt confident and empowered to speak up online?
Roger Christie is on a mission to unlock that potential. He understands the critical role search and social media play in the war for talent. And he has a proven track record of helping organisations gain the visibility, connection and trust they need to remain competitive.
Roger has worked with thousands of executives and teams from some of our largest and best-known brands, including: the ACCC, Australia Post, Coles, CommBank, IAG, IBM, Team Global Express, Westpac, and more than 50 federal, state and local government agencies. He is also sought after by key industry bodies such as the AICD, AGSM and a range of forums globally across government, pharmaceuticals and finserv, among others.
As host of the Your Digital Reputation podcast, researcher and expert panellist for a range of LinkedIn forums, Roger has enjoyed unique access to CEOs, government executives and industry leaders across Australia, the US, Canada, Singapore and the UK. He has learned that while every organisation has the "ingredients" they need to succeed in today's searchable world - the diverse faces, voices and values of their people - they must learn the new "recipe" they need to thrive.
Roger also continues to work with emerging women leaders and male allies to address systemic barriers and ensure platforms like LinkedIn are used as a force for good in reducing online abuse, providing equitable career opportunities, and creating new norms for positive online participation and engagement. He has already partnered with lead authorities in this space, including the eSafety Commissioner, Women for Election and the Women's Agenda Leadership Awards.
It's this passion for people - unlocking their stories and enormous potential online - that Roger brings to every speaking engagement.
Talking Points
Are You Winning the Digital Talent War?
Data shows today's organisations are only harnessing 2% of their most valuable asset in the war for talent - their people, online. In our search-driven, infinitely scalable social media world, your ability to attract and retain talent relies on empowering your people to share their stories and build commercial relationships on key platforms like LinkedIn. Are your people speaking up? Or are legacy attitudes and guidelines threatening your survival? Having advised thousands of executives and teams, Roger blends powerful success stories with strategies to shift perspectives around the power that comes from unlocking diverse faces, voices and values online.Are You Winning the Digital Talent War?
Audience:
- Executives, People Leaders, Talent Teams
- Large Enterprise, Government
- People & Culture, HR, Communications
Key Takeaways:
- The enormous commercial power and potential that comes from online employee participation on LinkedIn today
- How the very best organisations activate their employees online
- How to activate your workforce and reap the talent, innovation and sales benefits.
The Future of Work is Networked, Feminine & Digital.
Human societies have shifted from organising around tribes, then institutions and, more recently, markets (ref: https://jarche.com/2017/11/our-future-is-networked-and-feminine/). But as we now enter the "network" era, an unexpected alignment of power structures, leadership qualities and digital technologies presents rare commercial opportunities - with women best positioned to capitalise. With more than one billion professionals on LinkedIn today, its professional reach and influence grows daily. As more effective communicators and collaborators, women emerge as clear front runners on LinkedIn (based on public and private sector data). Could we be entering a new era of commercial opportunity for women, driven by social media? Roger explores the evidence, examples and strategies every emerging woman leader must hear to help bridge the current gaps, and reach their full potential online.The Future of Work is Networked, Feminine & Digital.
Audience:
- Executives, People Leaders, Talent Teams, Emerging Leaders
- Large Enterprise, Government, Membership Organisations
- People & Culture, HR, Communications
Key Takeaways:
- The art and science behind the rise of professional women online
- How the best women leaders use platforms like LinkedIn to break systemic barriers
- Practical steps emerging women leaders can take to fast-track their career progression.
Creating a $1 Million Ambassador Program.
What if your people could help you build a $1 million online ambassador program? How would your employer brand visibility change if their online reach increased by 7,000%? And how would your talent attraction efforts transform if every single action your staff took online drove the right candidates to you? You have the ingredients - you simply need a new recipe. Having worked with some incredibly successful public and private sector online ambassador programs, Roger shares his learnings, secrets, and common pitfalls to ensure you activate your most powerful talent attraction asset today: your people, online. Creating a $1 Million Ambassador Program.
Audience:
- People Leaders, Talent Teams
- Large Enterprise, Government
- People & Culture, HR, Communications
Key Takeaways:
- The three essential ingredients for building a scalable talent attraction machine
- How to activate your ambassadors online (and avoid LinkedIn peril)
- How to increase staff confidence and capability online, grow brand visibility, attract quality talent and reduce talent expenditure.
Video
Featured Leader: Roger Christie of Propel on adapting government communications
Roger Christie is the Founder & Managing Director of Propel – a multi award-winning consultancy that helps leaders protect and enhance their digital reputation while building their confidence and capability to thrive in the digital age. He has also founded the Government Digital Leaders Network and has run education programs for the Australian Institute of Company Directors among others. In this interview, Roger discusses the effects of recent digital trends on government communications and how agencies have had to adapt to the sudden change.What really matters in life! | Roger Christie | TEDxStHildasSchool
Roger talks about what matters in life, because it will determine the path you take. It is not the answer that is important it is the fact you ask the question. Roger Christie is Managing Director of Social2Business Pty Limited, a company he founded in 2013 with the intention of building Australian business’ proficiency in the use of social principles, data and technologies to improve business outcomes. With almost a decade’s experience across traditional, social and digital communication and consulting, Roger understands the challenge facing many organisations in realising the full potential of doing business in the digital age.Really interesting and thought-provoking. I will approach social media quite differently in future. ... keep reading Australian Institute of Company Directors
You were amazing. Your insights and your perspective was so incredibly valuable. I'm just sad more women didn't get to learn from you. Thank you so so much!!!
Your session was really engaging, persuasive and full of good advice. It wasn’t a 'How To' but a more strategic examination of the intentionality and purposefulness that goes into building a relevant network.
Whether you are seeking strategic guidance on the big picture, or simply need a reliable and expert set of hands, I wouldn’t hesitate to recommend Roger.
Whenever Roger speaks on the topic, it's worth paying heed.
10/10 for yesterday. Definitely a step or two above anything I’ve previously been exposed to in this space.
