AI will only ever work as well you expect it to — so raise your expectations.
Ruth Callaghan is an experienced professional speaker in the area of emerging technology and its impact on communications and corporate strategy.
As Chief Innovation Officer of Purple, Western Australia’s largest strategic communications consultancy, she works through a digital communications lens to help organisations build their profiles, protect their reputations, develop their markets and create lasting legacies.
With 25 years in media and communications, as a journalist, strategist, consultant and speaker, she helps clients develop resilience in the face of disruption, so they can mitigate risk, and navigate an increasingly complex digital world.
Ruth’s passion has always been the nexus between traditional and emerging communications, and with the popularisation of generative AI, she has built a practice to support private business, educational institutions and government agencies in conceptualising and implementing this emergent technology.
Since the launch of ChatGPT in late 2022, she has spoken to more than 5000 people on the complexities of adopting generative AI, at conferences and events, industry professional development days and in workshops and training sessions.
She can speak authoritatively on
• Disruption, opportunities and adoption challenges of generative AI — and how to get value quickly
• AI readiness and the change management steps needed for businesses and their people
• Building your people’s AI-Q, they can work with AI as an intern, sensei, sounding board and mentor
• AI disinformation and weaponised deepfakery, and the risks these pose to reputation
• Governance and responsible AI, including the protocols and policies that can support safer AI use.
Beyond generative AI, she is skilled in the challenges that digital platforms pose for organisations in a time of highly charged and polemic social media.
She can speak on managing reputation crises, calming community outrage and using the digital commons for good, using thought leadership to build personal brands and shore up support.
Talking Points
Keynote Presentations
Ruth speaks authoritatively on:Keynote Presentations
• Disruption, opportunities and adoption challenges of generative AI — and how to get value quickly
• AI readiness and the change management steps needed for businesses and their people
• Building your people’s AI-Q, they can work with AI as an intern, sensei, sounding board and mentor
• AI disinformation and weaponised deepfakery, and the risks these pose to reputation
• Governance and responsible AI, including the protocols and policies that can support safer AI use.
Beyond generative AI, she is skilled in the challenges that digital platforms pose for organisations in a time of highly charged and polemic social media.
She can speak on managing reputation crises, calming community outrage and using the digital commons for good, using thought leadership to build personal brands and shore up support.
