If we're not innovating, and we're not trying out something different, then what's the point?
Business leader, journalist, presenter and commentator, Sam Koslowski is the co-founder of The Daily Aus alongside Zara Seidler.
The Daily Aus is Australia's leading social-first news organisation targeted at young Australians with an audience of over one million Australians per month engaging with its social accounts, podcasts and newsletter.
Current Work:
Sam and Zara not only run the business and produce the content, but also anchor the flagship TDA daily podcast. It has become one of Australia's most-followed news podcasts with largest under 30 audience and a community that is ever-growing. Having started out providing news for family and friends through Instagram posts in 2017, Koslowski and Seidler have expanded their audience to young Australians with The Daily Aus through social media feeds, podcasts, and daily newsletters.
The duo say they aim to introduce quality journalism to young audiences to build a healthy and consistent media consumption habit. The Daily Aus audience is nearly all under 35 years old, with most readers citing it as their primary news source, and the flagship TDA daily podcast is one of Australia's most-followed news podcasts. On Instagram, their community is now one of the largest news audiences on social media in Australia, and the largest under 30.
In 2022, Sam & Zara were listed in the Forbes 30 under 30, and their first book with Penguin Random House, is set to be released in mid-2023.
Talking Points
The Kids Are Alright - Why Australians under 30 care
Sam can deliver this presentation solo or in partnership with Zara SeidlerThe Kids Are Alright - Why Australians under 30 care
One of the most common misconceptions about Australians under 30 is the air of apathy, laziness and a lack of resilience. Sam (27) and Zara (25), as the mouthpieces for over 360,000 young Australians via The Daily Aus, Australia's most-followed youth news outlet, are here to challenge that. They'll present an evidence-based portrait of their generation, sharing their learnings at the forefront of politics, culture and society. It will provide audiences with a thoughtful, in-depth, entertaining understanding of this demographic they can take back into their workplaces, families and clients.
Who this is for: Suitable for a wide range of audiences. Helpful for management personnel who engage with a workforce under 30, or those with clients/customers in that age bracket.
Key Takeaways:
- Enhanced understanding of how young Australians feel about politics, money, climate and hope via exclusive polling and research conducted by The Daily Aus
- Behind-the-scenes insights as to how Sam and Zara are building Australia's most exciting media company
- Robust, engaging Q&A where audiences can ask specifically for the views of young Australians on particular issues specific to the audience
Break The News - Building Australia's next media giant
Sam can deliver this presentation solo or in partnership with Zara SeidlerBreak The News - Building Australia's next media giant
In under two years, Sam Koslowski and Zara Seidler have built an audience of over 360,000 people, two chart-topping podcasts, and successful newsletter and video channels in one of the hardest industries to crack - the news. It's a unique start-up story still unfolding. Sam and Zara gave up careers as a corporate lawyer at one of Australia's top firms (Sam) and a successful political consultant in federal politics (Zara) to pursue a shared vision - hear the challenges, victories and learnings from these first stages of their start-up journey.
Who this is for: Suitable for a wide range of audiences. Helpful for management personnel who engage with a workforce under 30, or those with clients/customers in that age bracket.
Key Takeaways:
- Communication: talking across from your audience, and not underestimating them.
- Leadership: sticking with a vision, despite no early wins. How to get investors, staff and audiences to buy into your vision.
- Robust, engaging Q&A where audiences can ask specifically for behind-the-scenes details of how The Daily Aus works, and what they're planning next.
Q&A with Sam Koslowski and Zara Seidler, co-founders of The Daily Aus
Sam and Zara are the co-founders of The Daily Aus - Australia's most-followed youth news brand, with an audience of over 360,000 - and were just named in the Forbes 30 Under 30.Q&A with Sam Koslowski and Zara Seidler, co-founders of The Daily Aus
They've attracted high-profile investment, have built a team of talented young journalists, and are taking on the giants of Australia's media landscape. How did they get there? Where are they going? Where do they get their news? How do they get the PM to agree to an interview? All will be revealed in an open, engaging Q&A with these two young founders.
Who this is for: Suitable for a wide range of audiences. Helpful for management personnel who engage with a workforce under 30, or those with clients/customers in that age bracket.
Key Takeaways:
- Renewed understanding of young Australians via an in-depth chat with two under-30s who are at the forefront of media innovation
- Behind-the-scenes insights as to how Sam and Zara are building Australia's most exciting media company
- Demographic insights into how young Australians feel on a variety of topics including politics, climate, money and hope.
Video
The Daily Aus is building a brand universe | The Mentor Podcast | Sam Koslowski with Mark Bouris
The Daily Aus is Australia's leading social media-first news publisher, and it's quickly becoming the most trusted news publisher amongst young people, and traditional media is taking note. Co-founder Sam Koslowski joins Mark Bouris to discuss how the publisher continues to reset the thinking of traditional media, why the assumptions of young adults are usually wrong and how TDA is changing that.
