Tory Archbold is a global brand strategist, women’s leadership expert, and founder of Powerful Steps®, a platform that activates the power, purpose, and voice of high-performing women.
Fortune 100 executives, legacy-driven entrepreneurs, and impact-focused brands trust her to align their voice, visibility, and value. As the former CEO and founder of TORSTAR, one of Australia’s most influential brand communications agencies, Tory led some of the country’s most iconic launches -including the record-breaking ZARA debut, which attracted 22,000 people and generated $1 million in sales on day one.
In 2025, Tory was appointed an Evaluator for SXSW Sydney in the People + Work category, reflecting her ability to shape the future of leadership and culture. She is now expanding her frameworks globally, partnering with clients across the USA and the Middle East, and creating long-term partnerships with leading LGPBA (Legacy, Growth, Purpose, Brand, Alignment) businesses to elevate the voice of women in business.
Tory is also the author of Self-Belief is Your Superpower and hosts the top 1.5% ranked podcast Powerful Stories - platforms that have inspired millions of women to rise, reconnect to their purpose, and claim their power.
Tory’s events sell out by reputation, not promotion, and her business programs deliver fundamental transformation, grounded in results, not hype. She does not “pay to play” for media features, her presence is earned through impact and integrity.